Travel and Tourism - Honduras - April 2009
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Despite its dysfunctional past and notwithstanding some significant present day difficulties, the future for Honduras’ economy and tourism could be promising. Like many Latin American nations though, Honduras has recently entered into a new political stage in its history, one that seems capable of delivering decent economic and social change.
In terms of its tourism base, Honduras has a competitive inventory of attractions. Its Caribbean coast and islands; its pre-European, particularly Mayan, history; its culture; its Spanish colonial era history; and the natural landscape resources associated with rugged mountains, forested coastal plains, rivers, and varied wildlife all contribute to its appeal. Its most invaluable assets are its Caribbean islands, especially Roatán; the Mayan ruins at Copán Ruínas; its proximity to the US; and the fact that for the latter market especially, it is a comparable yet cheaper alternative to Costa Rica and the Caribbean.
On the world stage, there are two emerging advantageous aspects to Honduras’ potential rising profile as a destination. These are that tourists are looking for new, off-the-beaten-track, adventurous destinations, and also that the association with danger appears to have become fashionable in certain areas of tourism, especially in Latin America.
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