Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

“As one of the world’s leading tourist destinations, Italy is globally famous for its truly exceptional art, architecture and culture, its spectacular countryside, and vibrant fashion industry.  Although it is suffering from a tough economic climate, prevalent throughout Europe, the tourism sector has been remarkably resilient and international arrivals have continued to grow, exceeding global growth averages. The future is bright for Italy, which is conveniently located in south-central Europe, easily accessible for major source markets and with one of the largest tourist accommodation networks in the world.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What is the current state of Italy’s economy and how important is tourism?
  • Which are the key source markets for Italy?
  • How important are the hotel and air sectors to Italy’s tourism sector?
  • What is the future for tourism in Italy

What's included

What's included

Table of contents

Table of contents

  1. Italy: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                  • Figure 1: 20 most visited tourist attractions in Italy, 2013
              • Tourism and the Economy

                    • Figure 2: International tourism receipts, 2010-15
                • Arrivals

                  • International
                    • Figure 3: International tourist arrivals by region, 2010-15
                    • Figure 4: International arrivals by top source countries, 2013-14
                  • Domestic
                    • Figure 5: Domestic tourist overnight arrivals, 2010-14
                • Market Characteristics

                  • International
                    • Purpose of visit
                      • Figure 6: International tourist arrivals by purpose of visit, 2010-14
                    • Seasonality
                      • Figure 7: International tourist arrivals to tourist accommodation establishments by quarter, 2014-15
                    • Length of stay
                      • Figure 8: International tourists’ length of stay at tourist accommodation establishments, 2014-15
                    • Domestic
                      • Purpose of visit
                        • Figure 9: Domestic tourist arrivals by purpose of visit, 2010-14
                      • Seasonality
                        • Figure 10: Domestic tourist arrivals to tourist accommodation establishments by quarter, 2014-15
                      • Length of stay
                        • Figure 11: Domestic tourists’ length of stay at tourist accommodation establishments, 2014-15
                        • Figure 12: Domestic tourism: % nights spent on trips by destination, 2013
                    • Transport

                        • Figure 13: International tourist arrivals by mode of transport, 2010-15
                      • Air
                        • Road
                          • Rail
                            • Sea
                            • Accommodation

                                • Figure 14: Tourism accommodation stock, 2010-14
                                • Figure 15: Collective accommodation establishments, 2013
                            • Tourism News

                              • The Legacy of Milan Expo 2015
                                • Controversy at the Port of Venice
                                • What Next?

                                  • Italy to address overcrowding in top destinations
                                    • Airbnb contributes to tourism diversification
                                      • Future forecasts positive for Italian tourism

                                      About the report

                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                      • The Consumer

                                        What They Want. Why They Want It.

                                      • The Competitors

                                        Who’s Winning. How To Stay Ahead.

                                      • The Market

                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                      • The Innovations

                                        New Ideas. New Products. New Potential.

                                      • The Opportunities

                                        Where The White Space Is. How To Make It Yours.

                                      • The Trends

                                        What’s Shaping Demand – Today And Tomorrow.

                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                      Trusted by companies. Big and small.

                                      • bell
                                      • boots
                                      • google
                                      • samsung
                                      • allianz
                                      • kelloggs
                                      • walgreens
                                      • redbull
                                      • unilever
                                      • Harvard
                                      • pinterest
                                      • new-york-time