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“Italy is one of the world’s most popular tourism destinations and its tourism product is truly exceptional ranging from art, architecture and culture, to stunning landscapes and coastlines along with its iconic fashion industry. The sector has fared well in times of economic difficulties and international arrivals have continued to grow. Conveniently located in south-central Europe with good transport links and a vast hotel sector, Italy’s tourism sector looks secure in the short to medium term.”
- Jessica Kelly, Senior Tourism Analyst

This Report looks at the following areas:

  • As one of the world’s leading tourism destinations, which are the key attractions and how does tourism contribute to the economy?
  • What are the key source markets for Italy?
  • What changes are occurring in the transport and hospitality sectors that will benefit tourism?
  • What part do food and wine tourism play in Italy’s booming tourism sector?

What's included

What's included

Table of contents

Table of contents

  1. Italy: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                  • Figure 1: GDP growth, 2012-18
                  • Figure 2: International tourism receipts, 2012-16
                  • Figure 3: International tourism expenditure growth, by major source market, 2016
                  • Figure 4: International tourism receipts, performance to date, 2017
              • Arrivals

                • International
                  • Figure 5: International tourist arrivals, 2012-16
                  • Figure 6: International tourist arrivals by top source market, 2014-15
                • Domestic
                  • Figure 7: Domestic tourism trips, 2012-16
              • Market Characteristics

                • International
                  • Purpose of visit
                    • Figure 8: International visitor arrivals by purpose of visit, 2012-15
                  • Seasonality
                    • Figure 9: Distribution of trips to Italy of at least one overnight stay of EU residents, 2015
                  • Length of stay
                    • Figure 10: Foreign tourists’ overnight stays in hotels, 2014-16
                  • Domestic
                    • Purpose of visit
                      • Figure 11: Domestic tourist trips by purpose of visit, 2012-15
                    • Seasonality
                      • Length of stay
                        • Figure 12: Domestic tourists’ overnight stays in hotels, 2015-16
                    • Transport

                        • Figure 13: International visitor arrivals by mode of transport, 2012-15
                      • Air
                        • Figure 14: Top 10 airports in Italy by passenger movements, 2016
                      • Road
                        • Rail
                          • Sea
                          • Accommodation

                              • Figure 15: Tourist accommodation stock in Italy, 2015
                              • Figure 16: Hotel stock & bed capacity by star rating, 2015
                          • Tourism News

                            • 2017 a boom year for tourism in Italy
                              • Growth of wine and food tourism
                              • What Next?

                                • Plans to divert giant cruise ships away from Venice
                                  • Luxury market presents key opportunity
                                    • Forecasts

                                    About the report

                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                    • The Consumer

                                      What They Want. Why They Want It.

                                    • The Competitors

                                      Who’s Winning. How To Stay Ahead.

                                    • The Market

                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                    • The Innovations

                                      New Ideas. New Products. New Potential.

                                    • The Opportunities

                                      Where The White Space Is. How To Make It Yours.

                                    • The Trends

                                      What’s Shaping Demand – Today And Tomorrow.

                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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