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“Jamaica has been blessed with spectacular beauty, hospitable people and a vibrant culture. These together have combined to help create a successful tourism industry.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What is the current state of tourism in Jamaica?
  • Which are the main source regions and countries that travel to Jamaica and how long do they stay?
  • What is the situation with the cruise industry in Jamaica?
  • How do land-based visitors enter Jamaica and where do they stay?
  • What does the future of tourism look like in Jamaica?

What's included

What's included

Table of contents

Table of contents

  1. Jamaica – Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                    • Figure 1: International visitor arrivals & expenditure, 2012-14
                    • Figure 2: Industry share of tourism – direct gross value added, 2009-12
                    • Figure 3: Employment in the accommodation sector, 2009-13
                • Arrivals

                  • International
                    • Figure 4: International visitor arrivals by region, 2010-14
                    • Figure 5: International visitor arrivals by top source countries & regions, 2012-13
                  • Domestic
                    • Figure 6: Internal tourism expenditure by type, 2009-12*
                • Market Characteristics

                  • International
                    • Purpose of visit
                      • Figure 7: International visitor arrivals by purpose of visit, 2010-13
                    • Seasonality
                      • Figure 8: International visitor arrivals by month, 2012-13
                    • Length of stay
                      • Figure 9: Average length of stay (nights) by country/region, 2009-13
                      • Figure 10: Number & average length of stay (nights) by accommodation type & international visitor type, 2013
                    • Domestic
                    • Transport

                      • Air
                        • Figure 11: Passenger movements at SIA & NMIA, 2010-14
                      • Road
                        • Rail
                          • Sea
                            • Figure 12: International cruise arrivals at major ports, 2011-14
                        • Accommodation

                            • Figure 13: Tourism accommodation stock by establishment type, 2011-13
                            • Figure 14: Tourism accommodation stock by region, 2011-13
                            • Figure 15: Occupancy rates (%) by establishment size & season, 2013
                        • Tourism News

                          • Bob Marley’s 70th birthday celebrations benefit tourism
                            • Winner at World Travel Awards
                            • What Next?

                              • Boosting cruise tourism in Ocho Rios

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                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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