Travel and Tourism - Jamaica - November 2011
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Jamaica welcomed 1.9 million visitors in 2010, appearing to weather the global recession and a widely reported violent battle between security forces and a drug don in May of the same year that left scores dead in Kingston. The images of street battles in Kingston and the initial reluctance of then Prime Minister Bruce Golding to allow the extradition of the gang leader, Christopher Coke, to the US where he faced charges of drug smuggling, highlighted the tenuous political and social environment in which Jamaica’s tourism operates.
The US, Canada and the UK, Jamaica’s main source markets, issued warnings against travel to Kingston, where the violence was localised. Cancellations followed and arrivals dropped. All-inclusive resorts, which were pioneered in Jamaica and where most of its visitors take their holidays, were not as hard hit as those in Kingston; however, the overall effect was damaging to the country as a whole. At the same time, Jamaica faces increasing competition from the Dominican Republic and Cuba, as well as other islands in the Caribbean and destinations further afield.
Coke’s eventual extradition to the US, aggressive marketing by the Jamaica Tourist Board (JTB), deep discounts and value added, plus inaugural flights on nine airlines including JetBlue, Delta Air Lines and AirTran helped to increase arrivals by 6% during the 2010-11 winter season (January to April). Increases in cruise arrivals after years of decline and the opening of a new pier in Falmouth that can accommodate mega-ships bode well for that sector. Ever optimistic, tourism officials have set a goal of 5 million arrivals and receipts of US$5 billion by 2012.
This report looks at the following aspects of the travel and tourism market in Jamaica:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.