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Travel and Tourism - Japan - February 2016

This report looks at the following areas:

  • Who is visiting Japan, and what are the most popular destinations?
  • How important is inbound and domestic tourism to Japan’s mid-term economic strategy?
  • How is Japan positioning itself to appeal to emerging tourism source markets, particularly in Asia? 
  • To what extent is the rapid growth of arrivals from China transforming tourism and related economic sectors in Japan?
  • How is the hosting of the 2020 Olympics in Tokyo influencing Japan’s tourism strategy?

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Table of contents

  1. Japan: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Honshu
                  • Hokkaido
                    • Shikoku
                      • Kyushu
                        • Okinawa
                          • UNESCO World Heritage
                          • Tourism and the Economy

                                • Figure 1: International visitor arrivals to Japan, 2005-30
                                • Figure 2: Depreciation of the Japanese Yen versus key currencies, 2010-16
                              • Chinese inbound growth
                                • Figure 3: Chinese visitor arrivals to Japan, 2005-15
                              • Shopping tourism
                                • Culinary tourism
                                  • Tourism dispersal away from the ‘Golden Route’
                                    • 2019 Rugby World Cup and 2020 Tokyo Olympics & Paralympic Games
                                      • Tourism Triumvirate: Japan, South Korea and China
                                      • Arrivals

                                        • International
                                          • Figure 4: International visitor arrivals to Japan by region, 2010-14
                                        • Domestic
                                        • Market Characteristics

                                          • International
                                            • Purpose of visit
                                              • Figure 5: Purpose of visit for inbound arrivals to Japan, 2005-10 & 2013-14
                                            • Seasonality
                                              • Figure 6: Monthly visitor arrivals to Japan, 2013-15
                                              • Figure 7: Monthly visitor arrivals to Japan, 2013-15 (continued)
                                            • Length of stay
                                              • Figure 8: Total expenditure by inbound visitors to Japan, by region, 2011-14
                                              • Figure 9: Total expenditure by inbound visitors to Japan, by region, 2011-14 (continued)
                                            • Domestic
                                              • Purpose of visit
                                                • Figure 10: Domestic versus inbound tourism consumption, 2010-14
                                              • Seasonality
                                                • Length of stay
                                                • Transport

                                                  • Air
                                                    • Road
                                                      • Rail
                                                        • Figure 11: Comparison of bullet trains versus domestic flights on key routes, 2014
                                                      • Sea
                                                      • Accommodation

                                                        • Tourism News

                                                          • What Next?

                                                            Travel and Tourism - Japan - February 2016

                                                            US $223.88 (Excl.Tax)