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Travel and Tourism - Japan - May 2011

Japan is blessed with a diverse and attractive countryside, vibrant cities, well-appointed traditional and Western-style accommodation, a highly efficient transport network – in particular rail, and is well connected internationally by most of the world’s leading airlines.

There is little doubt that tourism will grow in Japan over the next decade at a rate that will match that of the East Asia/Pacific region as a whole (potentially at around 8% per annum). However, it will probably need to revise its growth targets when the dust settles on what is likely to be the most expensive natural disaster on record.

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Table of contents

  1. Japan

    • Data Sources

      • Introduction

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                    • Figure 1: Visitor expenditure in Japan, 2004-10
                    • Figure 2: Average annual exchange rate between the Yen and US Dollar, 2004-10
                    • Figure 3: Domestic tourism expenditure in Japan, 2010
                • Arrivals

                  • International
                    • Figure 4: Inbound tourist arrivals in Japan, 2004-10
                    • Figure 5: Inbound tourist arrivals by region, showing average annual change in five years, 2009
                    • Figure 6: Inbound tourist arrivals from Asia, showing average annual change in five years, 2009
                    • Figure 7: Inbound tourist arrivals from Europe, showing average annual change in five years, 2009
                    • Figure 8: Inbound tourist arrivals from other countries showing average annual change in five years, 2009
                  • Domestic
                    • Figure 9: Domestic tourism trips per capita, 2004-08*
                • Market Characteristics

                  • International
                    • Purpose of visit
                      • Figure 10: Inbound tourist arrivals by purpose of visit, 2004-10
                      • Figure 11: Share of inbound tourist arrivals by purpose of visit, 2004-10
                    • Seasonality
                      • Figure 12: Inbound tourist arrivals by month, 2004 and 2010
                    • Length of stay
                      • Figure 13: Average length of stay of inbound tourists in accommodation establishments, 2004-10
                    • Domestic
                      • Purpose of visit
                        • Figure 14: Domestic tourism trips in Japan, 2008*
                      • Seasonality
                        • Length of stay
                          • Figure 15: Average length of stay of domestic tourism trips (nights), 2004-08*
                      • Transport

                        • Air
                          • Road
                            • Rail
                              • Sea
                              • Accommodation

                                • Types
                                  • Supply
                                    • Figure 16: Room and bed occupancy rates of hotels and ryokan combined, 2005-09
                                • Tourism News

                                  • Government focus on tourism
                                    • Chinese tourist potential
                                      • New branding
                                        • Medical tourism
                                          • The March 2011 earthquake and tsunami
                                          • What Next?

                                            • Developing a tourism nation
                                              • The nuclear issue
                                                • Tourism growth
                                                  • Figure 17: Forecast of tourist arrivals to Japan, 2010-14

                                              Travel and Tourism - Japan - May 2011

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