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Description

Description

This report looks at the following areas:

  • In what way has M-Pesa (access to money via a mobile device) contributed to the tourism economy?
  • Why is Kenya’s unemployment rate so high?
  • How are changing attitudes among Kenyans contributing to the growth of domestic travel?
  • What are some of the deterrents to air travel within Africa?
  • Why did the government create a new Ministry of Tourism in 2015?

What's included

What's included

Table of contents

Table of contents

  1. Kenya: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
              • A crackdown on illegal activities
              • Attractions

                  • National parks and game reserves
                    • Figure 1: Number of visitors to Kenya’s parks, 2010-14
                  • Nairobi
                    • Mombasa
                      • Lamu
                      • Tourism and the Economy

                          • Agriculture goes high-tech
                            • Kenya – the home of mobile money
                              • The role of tourism in the economy
                                • Figure 2: International travel & tourism revenues, 2010-14
                                • Figure 3: Travel & tourism economy showing direct impact on GDP & employment, 2011-15
                            • Arrivals

                              • International
                                • Figure 4: International tourist arrivals to Sub-Saharan Africa, 2010-14
                                • Figure 5: International tourist arrivals to Kenya, 2010-14
                              • A drop in foreign arrivals
                                • Figure 6: Leading source markets by region, 2010-14
                                • Figure 7: Top 10 source markets by country, 2013-15
                              • Terrorism takes its toll
                                • An optimistic outlook for 2016
                                  • Domestic
                                    • Booking patterns among Kenyans
                                    • Market Characteristics

                                      • International
                                        • Purpose of visit
                                          • Seasonality
                                            • Figure 8: Monthly international air arrivals at Kenya’s two major gateways (JKIA & MIA), 2014 & 2015
                                          • Length of stay
                                            • Domestic
                                              • Purpose of visit
                                                • Seasonality
                                                  • Length of stay
                                                  • Transport

                                                    • Air transport – an overview
                                                      • Air arrivals
                                                        • Figure 9: Passenger traffic through all of Kenya’s airports, 2010-14
                                                      • Kenya’s airports
                                                        • Road
                                                            • Figure 10: Expenditure on Kenya’s road infrastructure, FY 2010/11-2014/15
                                                          • Rail
                                                            • Sea
                                                            • Accommodation

                                                                • Overcapacity of room stock
                                                                  • Figure 11: Room stock & occupancy rates, 2010-14
                                                                • Hotel construction is long term
                                                                  • The MICE market
                                                                  • Tourism News

                                                                      • Other tourism organisations
                                                                        • The introduction of e-visas
                                                                        • What Next?

                                                                          About the report

                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                          • The Consumer

                                                                            What They Want. Why They Want It.

                                                                          • The Competitors

                                                                            Who’s Winning. How To Stay Ahead.

                                                                          • The Market

                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                          • The Innovations

                                                                            New Ideas. New Products. New Potential.

                                                                          • The Opportunities

                                                                            Where The White Space Is. How To Make It Yours.

                                                                          • The Trends

                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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