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Description

Description

“After more than a decade of impressive visitor and expenditure growth driven by its multi-faceted casino resorts, Macau is promoting itself as a World Centre of Tourism and Leisure, and is focusing on new family attractions and business-convention facilities to attract a broader visitor mix and increase the average length of stay.”
– Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • How has Macau’s tourism economy developed in the two decades since its return to Chinese sovereignty?
  • What marketing tactics is Macau using to promote its unique blend of Portuguese and southern Chinese cultural and culinary influences to travellers from Asia, and beyond?
  • To what degree is Macau’s tourism being shaped by the changing preferences of Chinese travellers?
  • Can Macau diversify its appeal beyond gaming tourism into other lucrative niche sectors?
  • How is Macau positioning itself as a ‘bucket list’ destination for travellers from South East Asia’s emerging visitor markets?
  • What challenges lie ahead as other destinations seek to challenge its position as the ‘Las Vegas of Asia’?

What's included

What's included

Table of contents

Table of contents

  1. Macau: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Heritage Macau
                • Taipa and Coloane
                  • Macau Tower
                    • Gaming tourism
                      • Festivals and events
                        • Culinary tourism
                          • New attractions
                          • Tourism and the Economy

                              • Figure 1: Total visitor arrivals to Macau, 2008-25
                            • Casino-tourism economics
                                • Figure 2: Resort gaming revenues in Macau, 2008-18
                                • Figure 3: Gross receipts of mass gaming versus VIP gaming in Macau, 2010-17
                              • The MICE sector
                                • Figure 4: Total MICE revenues in Macau, 2012-18
                            • Arrivals

                              • International
                                • Figure 5: Top 10 visitor source markets to Macau, 2016-17
                              • Domestic
                                • Figure 6: Total visitor arrivals from Mainland China to Macau, 2008-18
                            • Market Characteristics

                              • International
                                • Purpose of visit
                                  • Seasonality
                                    • Length of stay
                                      • Figure 7: Tourism expenditure for overnight & same-day visitors to Macau, 2012-18
                                    • Domestic
                                      • Purpose of visit
                                        • Seasonality
                                          • Figure 8: Total monthly visitor arrivals to Macau, 2015-18
                                        • Length of stay
                                          • Figure 9: Top 10 source markets for same-day visitor arrivals/departures to Macau, 2016-17
                                      • Transport

                                        • Air
                                            • Figure 10: Total arriving & departing at Macau International Airport, 2008-18
                                          • Road
                                            • Rail
                                              • Sea
                                              • Accommodation

                                                    • Figure 11: Average monthly hotel occupancy in Macau, 2015-18
                                                • Tourism News

                                                  • What Next?

                                                    About the report

                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                    • The Consumer

                                                      What They Want. Why They Want It.

                                                    • The Competitors

                                                      Who’s Winning. How To Stay Ahead.

                                                    • The Market

                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                    • The Innovations

                                                      New Ideas. New Products. New Potential.

                                                    • The Opportunities

                                                      Where The White Space Is. How To Make It Yours.

                                                    • The Trends

                                                      What’s Shaping Demand – Today And Tomorrow.

                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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