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Description

Description

“One of the last undiscovered destinations in Europe, this Balkan country offers visitors a rich history, authentic rural experiences, impressive landscapes and a pleasing gastronomy. Growth in tourism arrivals has been slow but steady as more markets are discovering the diverse offerings of this landlocked country.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What are the main tourism destinations in Macedonia?
  • Who are Macedonia’s visitors and what are the key market segments?
  • Which markets show potential for further growth?
  • What are the new developments in the tourism sector?

What's included

What's included

Table of contents

Table of contents

  1. Macedonia: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Skopje
                • Ohrid
                  • Pelagonia
                    • Mavrovo and Polog
                      • Lake Dojran
                        • Tikves
                          • Eastern Macedonia
                          • Tourism and the Economy

                              • Figure 1: Tourism’s direct & total contribution to GDP, 2012-17
                              • Figure 2: Tourism employment, 2012-16
                              • Figure 3: Expenditure structure by kind of service & citizenship, 2016
                          • Arrivals

                              • International
                                • Figure 4: Number of foreign overnight arrivals & overnight stays, 2007-16
                                • Figure 5: International tourist arrivals by source market, 2012-16
                              • Domestic
                                • Figure 6: Domestic tourist arrivals & overnight stays, 2007-16
                            • Market Characteristics

                              • International
                                • Purpose of visit
                                  • Figure 7: Purpose of visit for foreign overnight visitors, 2016
                                • Seasonality
                                  • Figure 8: Foreign arrivals by month, 2012 & 2016
                                • Length of stay
                                  • Figure 9: Average length of stay, 2016
                                • Domestic
                                  • Purpose of visit
                                    • Seasonality
                                      • Figure 10: Domestic arrivals by month, 2012 & 2016
                                    • Length of stay
                                    • Transport

                                        • Figure 11: Means of transportation for foreign tourists, % of total, 2016
                                      • Air
                                        • Figure 12: Number of annual embarked passengers at Skopje International Airport, 2012-15
                                        • Figure 13: Number of annual embarked passengers at Ohrid International Airport, 2012-15
                                      • Road
                                        • Rail
                                          • Sea
                                          • Accommodation

                                              • Figure 14: Number of rooms by type of accommodation, 2012-16
                                              • Figure 15: Number of beds in hotels, by rating, 2010 & 2016
                                              • Figure 16: Bed capacity, by region, 2012 & 2016
                                              • Figure 17: Tourist arrivals by types of accommodation facilities, 2012-16
                                              • Figure 18: Room occupancy rate, 2014-16
                                          • Tourism News

                                            • The public sector – subsidy programme key strategy for further growth
                                              • The private sector – highly fragmented
                                                • Focus on adventure travel
                                                • What Next?

                                                    • Support from development agencies
                                                      • Growth from multiple markets expected
                                                        • Tourism forecasts

                                                        About the report

                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                        • The Consumer

                                                          What They Want. Why They Want It.

                                                        • The Competitors

                                                          Who’s Winning. How To Stay Ahead.

                                                        • The Market

                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                        • The Innovations

                                                          New Ideas. New Products. New Potential.

                                                        • The Opportunities

                                                          Where The White Space Is. How To Make It Yours.

                                                        • The Trends

                                                          What’s Shaping Demand – Today And Tomorrow.

                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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