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Travel and Tourism - Malaysia - February 2019

“Malaysia offers visitors good value for money and its tourism sector is considered to be among the most competitive in the world. The World Economic Forum [WEF] in its Travel & Tourism Competitive Index 2017, ranked Malaysia 26th on a list of 136 nations – putting it ahead of destinations with similar tourism offerings such as Taiwan (ranked 30th) and Thailand (34th).”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • Why is the government aiming to increase the per-capita gross national income (GNI) by 2020?
  • What outbound market has accounted for an increase in arrivals to South East Asia in recent years?
  • Why was there a drop in foreign arrivals in 2015?
  • Why is travelling by air becoming more popular with inbound visitors to Malaysia?

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Table of contents

  1. Malaysia: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • The Malay Peninsula (Western Malaysia)
                  • Kuala Lumpur
                    • Malacca
                      • Penang
                        • The islands
                          • Eastern Malaysia (Borneo)
                          • Tourism and the Economy

                              • The role of tourism in the economy
                                • Figure 1: International tourism receipts, 2013-17
                              • A competitive tourism market
                                • Impact of the travel and tourism economy on GDP and jobs
                                  • Figure 2: Direct contribution of travel & tourism economy to GDP & to employment, 2013-17
                                • What will the next decade bring?
                                • Arrivals

                                  • International
                                    • South East Asia: a prime destination
                                      • Figure 3: International tourist arrivals to South East Asia, 2013-17
                                    • Malaysia’s share of international arrivals
                                      • Figure 4: Tourist arrivals to Malaysia, 2013-17
                                      • Figure 5: Top 10 source markets, 2015-17
                                    • Domestic
                                    • Market Characteristics

                                      • International
                                        • Purpose of visit
                                          • Seasonality
                                            • Figure 6: Monthly international tourist arrivals showing seasonality, 2016 & 2017
                                          • Length of stay
                                            • Domestic
                                              • Purpose of visit
                                                • Seasonality
                                                  • Length of stay
                                                  • Transport

                                                    • Air
                                                      • Figure 7: Tourist arrivals by mode of transport, 2015-17
                                                    • Air
                                                      • Open skies
                                                        • Malaysian gateways
                                                          • Figure 8: Busiest airports in Malaysia by passenger traffic, 2013-17
                                                        • Road
                                                          • Rail
                                                            • Sea
                                                              • Malaysia’s cruise ports
                                                                • Figure 9: Passenger traffic at Port Klang (Kuala Lumpur), 2013-17
                                                            • Accommodation

                                                                • Foreign investment in property
                                                                  • Room stock and occupancy rates
                                                                    • New-builds and international brands
                                                                    • Tourism News

                                                                        • eVISA and a new App
                                                                          • Tourism associations
                                                                          • What Next?

                                                                            Travel and Tourism - Malaysia - February 2019

                                                                            US $223.88 (Excl.Tax)