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Malaysia has great natural resources, such as beautiful beaches, jungle and some of the best scuba-diving in the world. The predominantly Muslim country is a culturally diverse society where Malays, Chinese and Indians live together. Malaysia offers a wide variety of accommodation, including luxury properties such as those by the Four Seasons, as well as a St Regis in Kuala Lumpur to be opened in 2014.

Unlike its neighbouring countries of Thailand, Singapore and Indonesia, Malaysia does not have a distinct image as a tourist destination. The promotional tag line ‘Malaysia, Truly Asia’ is used to reflect the cultural diversity of the country. The Malaysian government dedicated 2007 as ‘Visit Malaysia Year’ with the theme ‘Malaysia Welcomes the World’. Tourism Malaysia increased their promotional activities by 30% for that year, compared to 2005. Since 2006, the government has actively promoted domestic and international tourism. The country’s promotion budget has been comparable to the main competitors in the region, Thailand and Singapore. The government was also active in developing and promoting niche tourism products such as medical tourism, educational tourism, rural tourism and home stays. In addition, it developed a special programme for foreigners wishing to stay in the country for an extended period, the ‘Malaysia My Second Home [MM2H] programme’.

What's included

What's included

Table of contents

Table of contents

  1. Malaysia

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Peninsular Malaysia
                • Kuala Lumpur
                  • Malacca
                    • East Malaysia
                      • Niche tourism
                      • Tourism and the Economy

                          • Figure 1: International tourism receipts, 2005-09
                      • Arrivals

                        • International
                          • Figure 2: International visitor arrivals, 2000-10
                          • Figure 3: Top ten source markets for international visitor arrivals, January 2010-11
                          • Figure 4: International tourist arrivals, by region, 2005-09
                          • Figure 5: Arrivals from top ten source markets, by country of residence, 2006-11*
                        • Domestic
                          • Figure 5: Domestic travel, 2008-09
                      • Market Characteristics

                        • International
                          • Purpose of visit
                            • Figure 6: International visitor arrivals, by purpose of visit, 2005-08*
                            • Figure 7: MM2H programme participants, 2006-10*
                          • Seasonality
                            • Figure 8: International visitor arrivals by month, 2009-10
                          • Length of stay
                            • Figure 9: Length of stay, 2006-10
                          • Domestic
                          • Transport

                              • Figure 10: Peninsular Malaysia arrivals by mode of transportation, 2005-08*
                            • Air
                              • Figure 11: Passenger movements* by main airports, 2007-09
                              • Figure 12: Top ten airlines at KLIA for international passengers*, 2009
                            • Road
                              • Rail
                                • Sea
                                  • Figure 13: Cruise passenger arrivals to Malaysia, 2005-08*
                              • Accommodation

                                  • Figure 14: Hotel and room supply, 2006-10
                                  • Figure 15: Hotels and room supply by state, 2008-09
                                • New construction
                                • Tourism News

                                  • Organisation of tourism
                                    • Marketing
                                      • Tourism development strategy and goals
                                      • What Next?

                                        • Continued growth in arrivals
                                          • Main competitive advantages are price and product diversity
                                            • Tourism product development
                                              • Increasing awareness
                                                • Growth markets

                                                About the report

                                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                • The Consumer

                                                  What They Want. Why They Want It.

                                                • The Competitors

                                                  Who’s Winning. How To Stay Ahead.

                                                • The Market

                                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                • The Innovations

                                                  New Ideas. New Products. New Potential.

                                                • The Opportunities

                                                  Where The White Space Is. How To Make It Yours.

                                                • The Trends

                                                  What’s Shaping Demand – Today And Tomorrow.

                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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