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“Montenegro has a strong desire to become a destination that offers quality year-round tourism and to be a market leader in the Mediterranean, orientated towards up-scale markets while protecting its natural and cultural features to guarantee the country’s appeal in the future.”

This report looks at the following areas:

  • What is the current state for tourism in Montenegro?
  • Who travels to and within Montenegro, why and for how long?
  • How do they travel and where do they stay?
  • What does the future of tourism look like in Montenegro?

What's included

What's included

Table of contents

Table of contents

  1. Montenegro: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                  • Figure 1: Montenegro GDP growth, 2009-15
                  • Figure 2: Structure of GDP, by sector, 2012-13
                  • Figure 3: International visitor arrivals, expenditure and spend per trip, 2009-13
              • Arrivals

                • International
                  • Figure 4: International visitor arrivals, by region, 2009-13
                  • Figure 5: International visitor arrivals, by top 10 source countries, 2013
                • Domestic
                  • Figure 6: Domestic visitor arrivals, 2012-13
              • Market Characteristics

                • International
                  • Purpose of visit
                    • Seasonality
                      • Figure 7: International visitor arrivals, by month, 2012-14*
                    • Length of stay
                      • Figure 8: International visitor arrivals – Average length of stay, 2012-13
                    • Domestic
                      • Purpose of visit
                        • Seasonality
                          • Figure 9: Domestic visitor arrivals, by month, 2012-14*
                        • Length of stay
                          • Figure 10: Domestic visitor arrivals – Average length of stay, 2012-13
                      • Transport

                          • Air
                            • Figure 11: Annual air passenger traffic to Montenegro, 2009-12
                          • Road
                            • Rail
                              • Sea
                                • Figure 12: Cruise arrivals, 2012-13
                            • Accommodation

                                • Figure 13: Total tourism accommodation stock in Montenegro, August 2013
                                • Figure 14: Visitor overnights, by accommodation type, 2013
                            • Tourism News

                              • Rising prices to blame for disappointing 2014 season
                                • Nautical tourism a key growth sector
                                  • Figure 15: Arrivals of leisure vessels and passengers, 2009-13
                                  • Figure 16: International arrivals on leisure vessels at Montenegrin ports and marinas, 2013
                                • Porto Montenegro set to be Europe’s newest luxury marina
                                • What Next?

                                  • Opportunities to spread tourism revenue regionally
                                    • Urgent need to tackle seasonality

                                    About the report

                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                    • The Consumer

                                      What They Want. Why They Want It.

                                    • The Competitors

                                      Who’s Winning. How To Stay Ahead.

                                    • The Market

                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                    • The Innovations

                                      New Ideas. New Products. New Potential.

                                    • The Opportunities

                                      Where The White Space Is. How To Make It Yours.

                                    • The Trends

                                      What’s Shaping Demand – Today And Tomorrow.

                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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