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Description

Description

Country Reports are tourism profiles of destination countries.

This report is produced by one of a global network of industry analysts, who provide market-based information as well as detailed, insightful and localised interpretation of the facts and figures.

Each profile contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. Kingdom of Morocco

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Atlantic coast
                  • Mediterranean coast
                    • Imperial cities
                      • Crafts and cuisine
                        • Golf
                        • Tourism and the Economy

                            • Figure 1: Growth in foreign direct investment, 2003-09
                            • Figure 2: Foreign direct investment, by sector, 2009
                            • Figure 3: Comparative growth rates for GDP and tourism arrivals in Morocco, regional competitors and the world, 2009
                            • Figure 4: Summary of Vision 2010 target and achievements, 2010
                            • Figure 5: Key tourism indicators, 2005-20
                            • Figure 6: International tourism receipts, 2000-09
                        • Arrivals

                          • International
                            • Figure 7: Tourist arrivals, 2001-10
                            • Figure 8: Key tourism indicators, 2009-10
                            • Figure 9: International tourism arrivals from key source markets, 2009-10
                          • Domestic
                          • Market Characteristics

                            • International
                              • Purpose of visit
                                • Figure 10: Arrivals and nights in key country destinations, 2009
                              • Seasonality
                                • Length of stay
                                  • Domestic
                                    • Purpose of visit
                                      • Seasonality
                                        • Length of stay
                                        • Transport

                                            • Air
                                              • Figure 11: Growth in air transportation, 2001, 2005 and 2009
                                            • Road
                                              • Rail
                                                • Sea
                                                • Accommodation

                                                      • Figure 12: Accommodation capacity per category and region, 2009
                                                  • Tourism News

                                                    • Vision 2020
                                                      • Regional leadership
                                                      • What Next?

                                                        • How much growth?
                                                          • Creating jobs and spreading benefits
                                                            • Sustainability and preservation of resources

                                                            About the report

                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                            • The Consumer

                                                              What They Want. Why They Want It.

                                                            • The Competitors

                                                              Who’s Winning. How To Stay Ahead.

                                                            • The Market

                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                            • The Innovations

                                                              New Ideas. New Products. New Potential.

                                                            • The Opportunities

                                                              Where The White Space Is. How To Make It Yours.

                                                            • The Trends

                                                              What’s Shaping Demand – Today And Tomorrow.

                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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                                                            • unilever
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