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Description

Description

This report looks at the following areas:

• Why does France, despite a drop in arrivals from that country, remain Morocco’s largest source market?
• Is Tunisia’s loss Morocco’s gain?
• Why is the travel and tourism economy in Morocco such a significant job creator?
• What countries are major investors in the accommodation sector and why?

What's included

What's included

Table of contents

Table of contents

  1. Morocco: Key Facts

    • Introduction

      • Data Sources

          • History
            • Geography
            • Attractions

              • Festivals and culture
                • Outdoor activities
                  • The cities
                    • Casablanca
                      • Fes
                        • Marrakech
                          • Rabat
                          • Tourism and the Economy

                              • Tourism revenues
                                • Figure 1: International tourism receipts, 2010-14
                                • Figure 2: Travel & tourism economy showing direct & indirect impact on GDP & employment, 2010-15
                              • Growth in the economy as a whole
                              • Arrivals

                                • International
                                  • Figure 3: International tourist arrivals in North Africa, showing % share of each country, 2010-14
                                • Leading source markets for Morocco
                                  • Figure 4: International tourist arrivals in Morocco, by source market, 2010-14
                                • Domestic
                                • Market Characteristics

                                  • International
                                    • Purpose of visit
                                      • Seasonality
                                        • Figure 5: Monthly tourist air arrivals showing seasonality, 2013-14
                                      • Length of stay
                                        • Domestic
                                          • Purpose of visit/length of stay
                                            • Seasonality
                                              • Air
                                                • Figure 6: International tourist arrivals at Morocco’s busiest airports, 2010-14
                                              • New routes boost airlift
                                                • Road
                                                  • Rail
                                                    • Sea
                                                      • Figure 7: International tourist arrivals at selected ports, 2010-14
                                                  • Accommodation

                                                      • Figure 8: Number of beds in graded hotels, by type of accommodation, 2010-14
                                                    • Destinations with the greatest bed capacity
                                                      • Figure 9: Number of beds in graded hotels, by region, 2010-14
                                                    • Investment opportunities
                                                      • New hotel openings
                                                      • Tourism News

                                                        • What Next?

                                                          About the report

                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                          • The Consumer

                                                            What They Want. Why They Want It.

                                                          • The Competitors

                                                            Who’s Winning. How To Stay Ahead.

                                                          • The Market

                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                          • The Innovations

                                                            New Ideas. New Products. New Potential.

                                                          • The Opportunities

                                                            Where The White Space Is. How To Make It Yours.

                                                          • The Trends

                                                            What’s Shaping Demand – Today And Tomorrow.

                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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