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Welcoming around 10 million international tourists every year, the Netherlands is one of Europe’s most popular tourist destinations. These overseas arrivals inject around US$12 billion into the country’s economy through direct sales. Domestic tourism also plays an important role in the country’s tourism industry, with many Dutch citizens making multiple trips, and more than 18 million arrivals recorded in 2009 and 2010.

For visitors from overseas, the country’s biggest drawcard is Amsterdam, which alone records around 3.7 million international arrivals to its hotels annually. As such it is one of the most popular city-break destinations in Europe and it looks set to retain this strong position in the future. Amsterdam is also a high flyer in the arena of meetings, incentives, conferences and exhibitions (MICE) tourism, with the International Congress and Conventions Association (ICCA) consistently ranking it in the top ten destinations in the world when it comes to hosting international conventions.

What's included

What's included

Table of contents

Table of contents

  1. Netherlands

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Figure 1: Inbound tourism (arrivals in hotels) by city in the Netherlands, 2005-10
                • Figure 2: Top 20 Dutch leisure parks, zoos and museums by number of visitors, 2005-10
            • Tourism and the Economy

                • Figure 3: Value of the direct travel and tourism industry to the Netherlands, 2005-10
                • Figure 4: International tourism receipts by country of residence, 2004-10
            • Arrivals

              • International
                • Major markets
                  • Figure 5: Arrivals to the Netherlands by top ten generating countries, 2006-10
                • Japan
                  • Emerging markets
                    • China
                      • Russia
                        • Brazil and India
                          • Domestic
                            • Figure 6: Volume of domestic holidays in the Netherlands, 2002-10
                        • Market Characteristics

                          • International
                            • Purpose of visit
                              • Figure 7: International arrivals, by purpose of visit, 2009-10
                              • Figure 8: Number of international conventions* per country, 1999-2009
                              • Figure 9: Number of international conventions* per city, 1999-2009
                              • Figure 10: Activities of inbound visitors to the Netherlands, 2009
                            • Seasonality
                              • Figure 11: International tourists in Dutch tourist accommodation by month of departure, 2004-10
                              • Figure 12: Percentage of international tourists in Dutch tourist accommodation by month of departure, 2004-10
                            • Length of stay
                              • Figure 13: Average length of stay of inbound tourists, in days, 2004-10
                            • Domestic
                              • Purpose of visit
                                • Seasonality
                                  • Figure 14: Seasonality of domestic holidays in the Netherlands, 2002-10
                                  • Figure 15: Seasonality of domestic holidays in the Netherlands, in %, 2002-10
                                • Length of stay
                                  • Figure 16: Average length of stay of Dutch tourists, 2002-10
                              • Transport

                                  • Figure 17: Inbound tourists and overnight stays by type of accommodation and means of transport, 2005-06
                                • Air
                                  • Road
                                    • Figure 18: Domestic tourism by mode of transport, 2002-10
                                  • Rail
                                    • Sea
                                    • Accommodation

                                        • Figure 19: Accommodation capacity in the Netherlands, by number of establishments*, 2000-10
                                        • Figure 20: Overnight accommodation capacity and nights spent in hotels, boarding houses and youth hostels, 2000-10
                                    • Tourism News

                                      • What Next?

                                            • Figure 21: Netherlands travel and tourism industry forecast, 2011-20
                                            • Figure 22: Forecast for inbound tourism (arrivals) in the Netherlands, by selected country of origin, 2020

                                        About the report

                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                        • The Consumer

                                          What They Want. Why They Want It.

                                        • The Competitors

                                          Who’s Winning. How To Stay Ahead.

                                        • The Market

                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                        • The Innovations

                                          New Ideas. New Products. New Potential.

                                        • The Opportunities

                                          Where The White Space Is. How To Make It Yours.

                                        • The Trends

                                          What’s Shaping Demand – Today And Tomorrow.

                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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