Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



This report looks at the following areas:
• How is New Zealand’s movie industry adding to the tourism mix?
• Why are Millennials – a growing demographic – drawn to New Zealand?
• Why has there been a drop in the number of visitors from the UK?
• What makes New Zealand one of the most recognisable tourism brands in the world?

What's included

What's included

Table of contents

Table of contents

  1. New Zealand: Key Facts

    • Introduction

        • Data Sources
        • Background

          • History
            • Geography
            • Attractions

                • Niche markets
                  • Skiing and snowsports
                    • Wine tourism
                      • Film tourism
                        • The cities
                          • Auckland
                            • Wellington
                              • Christchurch
                              • Tourism and the Economy

                                  • Figure 1: International travel and tourism revenues, 2010-15
                                • A competitive nation
                                  • The role of tourism in the economy
                                    • Figure 2: Travel and tourism economy showing direct impact on GDP and employment, 2009-15
                                  • New Zealand’s economic outlook
                                  • Arrivals

                                    • International
                                      • Figure 3: International arrivals to New Zealand, 2009-14
                                      • Figure 4: Leading source markets for international arrivals to New Zealand, 2010-14
                                    • Arrivals from Australia
                                      • The surge in travel from China
                                        • Young Americans like New Zealand
                                          • A drop in arrivals from the UK
                                            • Revision of the APD
                                              • Domestic
                                                • Figure 5: Domestic travel and tourism spending, 2010-15
                                            • Market Characteristics

                                              • International
                                                • Purpose of visit
                                                  • Seasonality
                                                    • Figure 6: Monthly international visitor arrivals to New Zealand showing seasonality, 2010-14
                                                  • Length of stay
                                                    • Domestic
                                                      • Purpose of visit
                                                        • Seasonality
                                                          • Length of stay
                                                          • Transport

                                                            • Air
                                                              • Figure 7: Passenger movements at New Zealand’s busiest airports, 2013-14
                                                            • New Zealand’s national airline
                                                              • Wellington Airport
                                                                • Road
                                                                  • Rail
                                                                    • Sea
                                                                      • Figure 8: New Zealand cruise arrivals, seasons 2010/11-2014/15
                                                                  • Accommodation

                                                                      • Figure 9: Number of guest nights and occupancy rates by type of accommodation, 2012-14
                                                                    • New Zealand’s holiday parks
                                                                      • The MICE market
                                                                      • Tourism News

                                                                        • What Next?

                                                                          About the report

                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                          • The Consumer

                                                                            What They Want. Why They Want It.

                                                                          • The Competitors

                                                                            Who’s Winning. How To Stay Ahead.

                                                                          • The Market

                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                          • The Innovations

                                                                            New Ideas. New Products. New Potential.

                                                                          • The Opportunities

                                                                            Where The White Space Is. How To Make It Yours.

                                                                          • The Trends

                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                          Trusted by companies. Big and small.

                                                                          • bell
                                                                          • boots
                                                                          • google
                                                                          • samsung
                                                                          • allianz
                                                                          • kelloggs
                                                                          • walgreens
                                                                          • redbull
                                                                          • unilever
                                                                          • Harvard
                                                                          • pinterest
                                                                          • new-york-time