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However, since 2005, New Zealand’s international arrivals have slowed considerably. Competition has heated up in the international tourism arena. The global economic crisis only undermined the situation in 2008 and 2009, the hardest years for international tourism globally. The H1N1 virus further limited travel in 2009, depressing arrivals from Asia and hindering any sort of recovery.

International arrivals were revived in 2010, growing 2.7%, but the impact of the recession was still felt in 2010, limiting trip duration and average expenditure. Travellers in main markets continue to feel the pinch in 2011, adopting cautious spending behaviour when overseas. It is a similar story for New Zealand’s domestic tourism market, where trips have been scaled back in recent years. New Zealanders do not typically spend more than three nights when taking trips at home, but a difficult economy and strong New Zealand Dollar has reduced domestic travel.

What's included

What's included

Table of contents

Table of contents

  1. New Zealand

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                    • Figure 1: International tourism receipts and expenditure, 2007-10
                • Arrivals

                      • Figure 2: International visitor arrivals, 2000-10
                    • International
                      • Figure 3: International visitors by region, 2006-10
                      • Figure 4: International visitors by major market, 2008-10
                    • Australia
                      • UK
                        • US
                          • China
                            • Japan
                              • South Korea
                                • Germany
                                  • Canada
                                    • Singapore
                                      • India
                                        • Other markets
                                          • Rest of Oceania
                                            • Rest of Europe
                                              • Figure 5: International arrivals from Europe, 2008-10
                                            • Rest of Asia
                                              • Figure 6: International arrivals from Asia, 2008-10
                                            • Domestic
                                              • Figure 7: Domestic travel in New Zealand, 2009-10
                                          • Market Characteristics

                                            • International
                                              • Purpose of visit
                                                • Figure 8: International arrivals by purpose of visit, 2009-10
                                              • Seasonality
                                                • Figure 9: Monthly international visitor arrivals, 2008-10
                                              • Length of stay
                                                • Figure 10: Length of stay by international visitor arrivals, 2008-10
                                                • Figure 11: Average nights per visit: visitors from top five source markets, 2001-09
                                              • Expenditure
                                                • Domestic
                                                  • Purpose of visit
                                                    • Figure 12: Domestic overnight trips, year ended September 2009-10
                                                  • Seasonality
                                                    • Length of stay
                                                    • Transport

                                                      • Air
                                                        • Figure 13: International visitor arrivals, by airport location, 2009-10
                                                      • Road/rail
                                                        • Sea
                                                        • Accommodation

                                                            • Figure 14: Guest nights by accommodation type, 2009-10
                                                        • Tourism News

                                                          • What Next?

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                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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