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With a population of over 170 million and an economy that has the potential to reap considerable rewards from its oil resources, Nigeria could be one of the most intriguing, captivating and attractive countries in Africa. With a vast and varied interior, an interesting coastline, and a unique and colourful culture, tourism has many opportunities to flourish here.

However, due to a number of setbacks and problems, most significantly corruption and regional conflict, the country has so far not developed into a destination that has much appeal to the leisure tourist. The oil sector has ensured that business tourism has remained strong, and hotel and other accommodation prices in the major cities remain high. This means that for many of these businesses, they can operate on an extremely profitable basis.

What's included

What's included

Table of contents

Table of contents

  1. Nigeria: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                  • Figure 1: Total expenditure of inbound international visitors, 2007-12
                  • Figure 2: Inbound & outbound tourism expenditure, 2008-12
              • Arrivals

                • International
                  • Figure 3: International visitor arrivals, by region, 2007-12
                  • Figure 4: Top 10 source markets for Nigeria, 2008-11
                • Domestic
                • Market Characteristics

                  • International
                    • Purpose of visit
                      • Figure 5: International visitor arrivals, by purpose of visit, 2007-12
                      • Figure 6: International visitor arrivals, by trip type, 2007-11
                    • Seasonality
                      • Length of stay
                        • Domestic
                        • Transport

                            • Figure 7: International visitor arrivals, by mode of transport, 2007-11
                          • Air
                            • Road
                              • Rail
                                • Sea
                                • Accommodation

                                    • Figure 8: Accommodation stock & occupancy rates in Nigeria, 2007-11
                                • Tourism News

                                  • Tourism to 2020
                                    • Selling Nigeria to the world
                                      • Medical tourism targeted for growth
                                        • NTDC in partnership with Preferred Hotel Group
                                        • What Next?

                                          • Terrorism hindering tourism development
                                            • Nigeria’s need to fight corruption

                                            About the report

                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                            • The Consumer

                                              What They Want. Why They Want It.

                                            • The Competitors

                                              Who’s Winning. How To Stay Ahead.

                                            • The Market

                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                            • The Innovations

                                              New Ideas. New Products. New Potential.

                                            • The Opportunities

                                              Where The White Space Is. How To Make It Yours.

                                            • The Trends

                                              What’s Shaping Demand – Today And Tomorrow.

                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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