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Poland’s tourism industry has experienced mixed fortunes in recent years, with the country seeing arrivals fluctuate in the wake of the global economic crisis of 2007/08 and the subsequent downturn in economies throughout Europe. Continued economic investment and substantial levels of European Union (EU) funding, however, have ensured that Poland’s gross domestic product (GDP) has continued to grow during the last five years.

Heralded as a massive sporting and PR success by the Polish government, Euro 2012 is being celebrated as an event that has really put Poland on the global tourism map – a showcase of the country’s attractions that reached millions of people around the world. As such, the government has forecast strong growth for Polish tourism in the short to medium term and predict that the number of international arrivals in 2020 will be in excess of 18 million. Of course Poland cannot take this for granted, with continued economic growth and investment in the upgrading and modernisation of its tourism infrastructure all central to the tourism industry’s future success. In order to secure sustainable tourism development, Poland also needs to continue to adapt its tourism offer, employ innovative marketing strategies and extend its appeal to a broader audience. The future health of Poland’s tourism industry is also linked to that of the global economy.

What's included

What's included

Table of contents

Table of contents

  1. Poland: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Urban tourism
                  • World heritage
                    • Rural tourism
                      • Religious tourism
                      • Tourism and the Economy

                          • Figure 1: Poland’s GDP, 2007-13
                          • Figure 2: Travel & tourism direct contribution to GDP, 2007-13
                          • Figure 3: Visitor exports/international tourism receipts in Poland, 2007-13
                          • Figure 4: Per-person expenditure, by country of origin, 2008-13
                      • Arrivals

                        • International
                          • Figure 5: International arrivals, 2007-13
                          • Figure 6: International tourist arrivals, by top 10 source markets, 2008-13
                          • Figure 7: International visitors*, by top 10 source markets, 2007-13
                        • Domestic
                          • Figure 8: Domestic tourists in Poland, 2002-13
                          • Figure 9: Domestic travel & tourism spending, 2002-13
                      • Market Characteristics

                        • International
                          • Purpose of visit
                            • Figure 10: International tourist arrivals, by main purpose of visit, 2007-13
                            • Figure 11: International tourist arrivals, by main purposes of visit & country of origin, 2011*
                          • Seasonality
                            • Figure 12: International arrivals* to Poland, by quarter, 2009-13
                          • Length of stay
                            • Figure 13: Average length of stay in Poland, by international tourists, 2007-13
                            • Figure 14: Length of stay in Poland by country of origin, 2011*
                          • Domestic
                            • Purpose of visit
                              • Figure 15: Trips made by the domestic population in Poland, by purpose of visit, 2007-13
                            • Seasonality
                              • Figure 16: Seasonality of domestic tourism in Poland, 2007-13
                            • Length of stay
                              • Figure 17: Length of stay, by domestic tourists in Poland, 2005-13
                          • Transport

                              • Figure 18: Tourist arrivals to Poland, by mode of transport, 2008-13
                            • Air
                              • Figure 19: Passenger traffic at Poland’s main airports, 2007-13
                            • Road
                              • Figure 20: Investment in Poland’s road network, 2007-13
                            • Rail
                              • Sea
                              • Accommodation

                                  • Figure 21: Tourist accommodation* in Poland, 2007-12
                                  • Figure 22: Hotel accommodation in Poland, by category, 2007-12
                                  • Figure 23: Hotel bed occupancy rates, by category, 2007-12
                              • Tourism News

                                • What Next?

                                    • Figure 24: Short-term forecast for Poland's international tourism industry, 2013-15
                                    • Figure 25: International tourism forecast for Poland, 2013-23

                                About the report

                                This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                • The Consumer

                                  What They Want. Why They Want It.

                                • The Competitors

                                  Who’s Winning. How To Stay Ahead.

                                • The Market

                                  Size, Segments, Shares And Forecasts: How It All Adds Up.

                                • The Innovations

                                  New Ideas. New Products. New Potential.

                                • The Opportunities

                                  Where The White Space Is. How To Make It Yours.

                                • The Trends

                                  What’s Shaping Demand – Today And Tomorrow.

                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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