Travel and Tourism - Poland - November 2013
Poland’s tourism industry has experienced mixed fortunes in recent years, with the country seeing arrivals fluctuate in the wake of the global economic crisis of 2007/08 and the subsequent downturn in economies throughout Europe. Continued economic investment and substantial levels of European Union (EU) funding, however, have ensured that Poland’s gross domestic product (GDP) has continued to grow during the last five years.
Heralded as a massive sporting and PR success by the Polish government, Euro 2012 is being celebrated as an event that has really put Poland on the global tourism map – a showcase of the country’s attractions that reached millions of people around the world. As such, the government has forecast strong growth for Polish tourism in the short to medium term and predict that the number of international arrivals in 2020 will be in excess of 18 million. Of course Poland cannot take this for granted, with continued economic growth and investment in the upgrading and modernisation of its tourism infrastructure all central to the tourism industry’s future success. In order to secure sustainable tourism development, Poland also needs to continue to adapt its tourism offer, employ innovative marketing strategies and extend its appeal to a broader audience. The future health of Poland’s tourism industry is also linked to that of the global economy.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.