Travel and Tourism - Poland - November 2013
US $226.05 (Excl.Tax)Excl. Tax Buy Now
Poland’s tourism industry has experienced mixed fortunes in recent years, with the country seeing arrivals fluctuate in the wake of the global economic crisis of 2007/08 and the subsequent downturn in economies throughout Europe. Continued economic investment and substantial levels of European Union (EU) funding, however, have ensured that Poland’s gross domestic product (GDP) has continued to grow during the last five years.
Heralded as a massive sporting and PR success by the Polish government, Euro 2012 is being celebrated as an event that has really put Poland on the global tourism map – a showcase of the country’s attractions that reached millions of people around the world. As such, the government has forecast strong growth for Polish tourism in the short to medium term and predict that the number of international arrivals in 2020 will be in excess of 18 million. Of course Poland cannot take this for granted, with continued economic growth and investment in the upgrading and modernisation of its tourism infrastructure all central to the tourism industry’s future success. In order to secure sustainable tourism development, Poland also needs to continue to adapt its tourism offer, employ innovative marketing strategies and extend its appeal to a broader audience. The future health of Poland’s tourism industry is also linked to that of the global economy.
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