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Along with the Dominican Republic and Cuba, Puerto Rico ranks among the top three destinations in the Caribbean for tourism. In 2011, it welcomed 4 million international tourists – a notable increase over 2010 (3.68 million), representing around 18% of the total inbound market to the region. International tourism revenues, however, remained fairly flat, at US$3.88 billion in 2011 (compared to US$3.60 billion in 2010).

The inbound market is dominated by arrivals from the US. They make up 90% of hotel registrations on the island, making Puerto Rico vulnerable to the state of the economy on the mainland. In 2009, international arrivals dropped to 3.55 million. By 2010, however, when the economy of the US slowly started to recover, international arrivals were back on track, helped along by an aggressive marketing campaign – ‘Puerto Rico Does it Better’ – launched by the Puerto Rico Tourism Company (PRTC).

While international arrivals dropped, domestic tourism flourished, registering 757,572 hotel arrivals in 2011, compared to 654,397 in 2008. According to the PRTC, during the 2007-09 recession and the years following, many Puerto Ricans opted for a break at home rather than spending money on a holiday abroad or on the US mainland.

This report provides insight into:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. Puerto Rico: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • San Juan
                  • The regions
                    • North
                      • West
                        • South
                          • East
                            • The islands
                            • Tourism and the Economy

                                • Figure 1: International tourism receipts for Puerto Rico, 2007-11
                              • The overall tourism industry
                                • Figure 2: Domestic and international tourism spending, 2007-11
                              • The travel and tourism economy
                                • Figure 3: Travel and tourism economy showing direct and indirect impact on GDP in selected Caribbean countries, 2011
                                • Figure 4: Travel and tourism economy showing direct and indirect impact on employment and GDP, 2007-11
                              • The need to be more competitive
                              • Arrivals

                                • International
                                  • Caribbean overview
                                    • Figure 5: International tourist arrivals to the Caribbean, 2006-10
                                  • Puerto Rico arrivals
                                    • Figure 6: International tourist arrivals in Puerto Rico, 2007-11
                                    • Figure 7: Main source markets for international arrivals, based on hotel registrations at PRTC-approved accommodation, 2007-11
                                  • Domestic
                                    • Figure 8: Domestic arrivals based on hotel registrations at PRTC-approved accommodation, 2007-11
                                    • Figure 9: Domestic travel and tourism spending, 2007-11
                                • Market Characteristics

                                  • International
                                    • Purpose of visit
                                      • Seasonality
                                        • Figure 10: International tourists registered at hotels by month, 2007-11
                                      • Length of stay
                                        • Domestic
                                          • Purpose of visit
                                            • Seasonality
                                              • Figure 11: Domestic tourists registered at hotels by month, 2007-11
                                            • Length of stay
                                            • Transport

                                              • Air
                                                • Figure 12: Passenger traffic through Luis Munoz International Airport, fiscal years 2008/09-2010/11
                                              • Road
                                                • Rail
                                                  • Sea
                                                    • Figure 13: Cruise passenger traffic through the port of San Juan, 2007-11
                                                  • Ferries
                                                  • Accommodation

                                                    • Investment opportunities
                                                      • PRTC-approved accommodation
                                                        • Figure 14: Room stock by type of accommodation approved by the PRTC, fiscal years 2005/06-2009/10
                                                      • Occupancy rates
                                                        • The MICE market
                                                        • Tourism News

                                                            • Marketing initiatives
                                                              • Private sector organisations
                                                              • What Next?

                                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                                                • Data

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                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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