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“Temperatures remain fairly constant year-round and for much of the year there is very little difference in monthly arrivals. Exceptions are the months of September and October, which is the low season. During those autumn months, visitors can find some excellent deals on accommodation. Hotels cut their prices in order to keep visitors coming, even if hurricanes can occasionally cause stormy weather.”
- Jessica Kelly, Senior Tourism Analyst

Puerto Rico is the second most popular destination in the Caribbean (after the Dominican Republic). According to the United Nations World Tourism Organization (UNWTO), in 2015, it attracted 3.54 million international tourists – 90% from the US mainland. A further 1.5 million tourists visited the island by cruise ship, bringing the total to just over 5 million.

What's included

What's included

Table of contents

Table of contents

  1. Puerto Rico: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Ecotourism
                  • San Juan
                    • The regions
                      • North
                        • West
                          • South
                            • East
                            • Tourism and the Economy

                                • A diversified economy
                                  • Figure 1: Travel & tourism economy showing direct % indirect impact on GDP in selected Caribbean countries, 2015
                                • Tourism revenues
                                  • Figure 2: International visitor spending, 2011-15
                              • Arrivals

                                • International
                                  • Caribbean overview
                                    • Figure 3: International tourist arrivals to the Caribbean, 2011-15
                                    • Figure 4: International tourist arrivals to Puerto Rico, 2011-15
                                  • Principal source markets
                                    • Figure 5: Main source markets for international arrivals, based on hotel registrations at PRTC-approved accommodation, 2011-15
                                  • The Zika virus
                                    • Domestic
                                      • Figure 6: Domestic arrivals based on hotel registrations at PRTC-approved accommodation, 2011-15
                                      • Figure 7: Domestic tourism expenditure, 2011-15
                                  • Market Characteristics

                                    • International
                                      • Purpose of visit
                                        • Seasonality
                                          • Figure 8: Foreign tourists registered at hotels by month, showing seasonality, FY 2014/15 & 2015/16
                                        • Length of stay
                                          • Domestic
                                            • Purpose of visit/length of stay
                                              • Seasonality
                                                • Figure 9: Domestic tourists registered at hotels by month, showing seasonality, FY 2014/15 & FY 2015/16
                                            • Transport

                                              • Air
                                                • Figure 10: Passenger traffic through Luis Munoz International Airport, FY 2011/12-2014/15
                                              • Increased airlift
                                                • Air Canada
                                                  • Allegiant Air
                                                    • National Airlines
                                                      • Norwegian Air Shuttle
                                                        • United Airlines
                                                          • Road
                                                            • Uber launches in San Juan
                                                              • Rail
                                                                • Sea
                                                                  • Figure 11: Cruise-passenger traffic through the port of San Juan, FY 2011/12-FY 2015/16
                                                              • Accommodation

                                                                  • Hotel investment is growing
                                                                    • The MICE market
                                                                    • Tourism News

                                                                        • Travel trade fairs
                                                                          • Other key players in the tourism industry
                                                                          • What Next?

                                                                            About the report

                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                            • The Consumer

                                                                              What They Want. Why They Want It.

                                                                            • The Competitors

                                                                              Who’s Winning. How To Stay Ahead.

                                                                            • The Market

                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                            • The Innovations

                                                                              New Ideas. New Products. New Potential.

                                                                            • The Opportunities

                                                                              Where The White Space Is. How To Make It Yours.

                                                                            • The Trends

                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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