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In the northern part of the Balkan Peninsula between Bulgaria and Ukraine and bordering the Black Sea, Romania lies at the crossroads of Europe. Its diverse natural landscapes – ranging from the Carpathian Mountains to the Danube Delta and the Black Sea – and a 2,000-year-old rich cultural heritage are the main draw for tourism.

The extravagant architecture of its cosmopolitan capital, Bucharest, once earned it the nickname ‘Little Paris of the East’, although most people are more likely to associate it with the fictional Dracula, set in Transylvania, which put the country on the tourism map. Transylvania is still the top region for leisure tourism today, and its cultural treasures include the ancient Saxon city of Sibiu (Hermannstadt), which was the European Capital of Culture in 2007.

Romania’s accession to the European Union (EU) in 2007 led to increased investment in the tourism industry and funds for modernisation, standardisation and infrastructure developments. It provided a much needed boost to the country’s tourist economy. Since accession, although it has some way to go, Romania has made efforts towards a coherent strategy to develop and promote its tourism destinations.

In 2012, it ranked 68th out of 140 countries in the World Economic Forum (WEF) Travel & Tourism Competitiveness Report 2013. The majority of its international arrivals come from Europe, almost half of its top tourism-generating countries being its neighbours – Hungary, the Republic of Moldova, Bulgaria and Ukraine. However, over the last five years, tourism from Western Europe has increased, led by Germany and Italy. Although domestic tourism has declined since the last Mintel report in 2007, according to industry insight, it is still substantial, at around six times the size of the international market in 2012.

What's included

What's included

Table of contents

Table of contents

  1. Romania: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Transylvania
                  • Bucharest
                    • Bucovina
                      • The Danube Delta
                        • The Black Sea
                          • The Carpathian Mountains
                          • Tourism and the Economy

                                • Figure 1: Expenditure of international arrivals in Romania, 2007-11
                                • Figure 2: Expenditure of international arrivals in Romania, by purpose of visit, 2007-11
                            • Arrivals

                              • International
                                • Figure 3: International arrivals to Romania, by year, 1995-2013*
                                • Figure 4: International arrivals to Romania, by region, 2012
                                • Figure 5: Top 30 leading international arrivals in Romania, by rank & market share, 2012
                              • Domestic
                                • Figure 6: Domestic & international arrivals & overnight stays in Romania, by region, June-Sept 2012-13
                            • Market Characteristics

                              • International
                                • Purpose of visit
                                  • Figure 7: International arrivals to Romania, by country of origin & tourism destination, Jan-June 2013
                                • Seasonality
                                  • Length of stay
                                    • Domestic
                                      • Purpose of visit
                                        • Figure 8: Domestic trips, by purpose of visit, 2008-11*
                                      • Length of stay/seasonality
                                      • Transport

                                          • Figure 9: International arrivals in Romania by mode of transport, 2012
                                        • Air
                                          • Road
                                            • Rail
                                              • Sea
                                              • Accommodation

                                                    • Figure 10: Domestic & international arrivals to accommodation units & overnight stays in Romania, 2011-12
                                                    • Figure 11: Arrivals/nights spent by non-residents in Romania, by select leading markets, 2012
                                                  • Results for 2013
                                                  • Tourism News

                                                      • Branding
                                                      • What Next?

                                                        About the report

                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                        • The Consumer

                                                          What They Want. Why They Want It.

                                                        • The Competitors

                                                          Who’s Winning. How To Stay Ahead.

                                                        • The Market

                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                        • The Innovations

                                                          New Ideas. New Products. New Potential.

                                                        • The Opportunities

                                                          Where The White Space Is. How To Make It Yours.

                                                        • The Trends

                                                          What’s Shaping Demand – Today And Tomorrow.

                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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