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The Kingdom of Saudi Arabia remains a tourism enigma. In terms of arrivals, it is the most visited country in the Middle East by some margin, however, it is remarkably difficult to gain access to. The reason is that the country supports a very unique form of tourism. Unless the traveller is a Muslim or a national of another Gulf Cooperation Council (GCC) country – namely Bahrain, Kuwait, Oman, Qatar or the United Arab Emirates (UAE) – a strict and difficult visa application process must be undertaken.

It is unlikely that Saudi Arabia will ever develop a leisure product similar to that of Dubai in the neighbouring UAE. However, it does have an extremely attractive cultural product that could generate large numbers of tourists each year, mainly from high-spending, high-income and post-family consumers. One of Saudi Arabia’s key assets is its well-developed infrastructure, making it a comfortable and easy destination to move around in.

This report looks at the travel and tourism market in Saudi Arabia and contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. Saudi Arabia: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                • The economy
                  • International inbound tourism expenditure
                    • Figure 1: International inbound tourism expenditure, 2007-11
                    • Figure 2: Total expenditure of tourist arrivals, by purpose of visit and type of expenditure, 2010
                  • Domestic tourism
                    • Figure 3: Domestic tourism receipts, 2007-11
                  • Tourism GDP and employment
                    • Figure 4: Tourism GDP in Saudi Arabia, 2007-10
                    • Figure 5: Tourism employment in Saudi Arabia, 2007-10
                • Arrivals

                    • International
                      • Figure 6: Inbound tourist arrivals to Saudi Arabia, 2007-11
                      • Figure 7: Top 10 inbound tourist arrivals, by country of residence, 2010
                    • Domestic
                      • Figure 8: Domestic tourist arrivals in Saudi Arabia, 2007-11
                  • Market Characteristics

                    • International
                      • Purpose of visit
                        • Figure 9: Inbound tourist trips, by purpose of visit, 2010
                        • Figure 10: Top 5 tourist-generating countries, by purpose of visit, 2010
                      • Seasonality
                        • Figure 11: Inbound tourist trips, by nights and months, 2010
                      • Length of stay
                        • Figure 12: Average length of stay (nights), by purpose of visit and type of accommodation, 2010
                        • Figure 13: Average length of stay (nights) of inbound tourists, by country and type of accommodation, 2010
                      • Domestic
                        • Purpose of visit
                          • Figure 14: Domestic tourist trips, by purpose of visit, 2010
                          • Figure 15: Top 5 destinations, by purpose of visit, 2010
                        • Seasonality
                          • Figure 16: Domestic tourist trips, by nights and months, 2010
                        • Length of stay
                          • Figure 17: Average length of stay (nights), by purpose of visit and type of accommodation, 2010
                      • Transport

                          • Air
                            • Road
                              • Rail
                                • Sea
                                • Accommodation

                                      • Figure 18: Accommodation occupancy in hotels and furnished apartments, 2011
                                    • Hotels
                                      • Figure 19: Distribution of hotels, by region and grade, 2010
                                      • Figure 20: Year-on-year comparison of hotel room occupancy, 2010-11
                                    • Furnished apartment units
                                      • Youth hostels and student accommodation
                                      • Tourism News

                                        • 20-year strategic development plan for tourism
                                          • Top hotels move in as business tourism flourishes
                                            • Unrest in the Middle East – an opportunity?
                                            • What Next?

                                              • Demographic challenges
                                                • Protecting historical sites for religious tourists
                                                  • Health and wellness tourism

                                                  About the report

                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                  • The Consumer

                                                    What They Want. Why They Want It.

                                                  • The Competitors

                                                    Who’s Winning. How To Stay Ahead.

                                                  • The Market

                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                  • The Innovations

                                                    New Ideas. New Products. New Potential.

                                                  • The Opportunities

                                                    Where The White Space Is. How To Make It Yours.

                                                  • The Trends

                                                    What’s Shaping Demand – Today And Tomorrow.

                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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