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Senegal is located on the west coast of Africa, covering an area equal to the combined size of England and Scotland, and with a population of almost 13 million. Since obtaining independence from France in 1960, presidents have been democratically elected and the overall climate has been relatively peaceful.

Casamance in the south is the only region that has been dealing with rebel unrest despite peace treaties being signed in 2001. The World Bank elevated Senegal to lower-middle income status in 2010 but approximately 34% of Senegal’s population still live on less than US$1.25 a day. The infrastructure is well developed and about 47% of the population has access to electricity; this figure reaches over 80% in urban areas.

What's included

What's included

Table of contents

Table of contents

  1. Senegal: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                    • Figure 1: International tourism receipts, 2007-10*
                    • Figure 2: Travel & tourism employment, 2008-12
                • Arrivals

                  • International
                    • Figure 3: International visitor arrivals, 2003-12
                    • Figure 4: International tourist arrivals, by region, 2007-11
                    • Figure 5: Arrivals from top 10 source markets, by country of nationality at the international airport, 2008-12
                  • Domestic
                  • Market Characteristics

                    • International
                      • Purpose of visit
                        • Figure 6: International arrivals, by purpose of visit, 2010-12
                      • Seasonality
                        • Figure 7: International arrivals, by month, 2011 and 2012
                      • Length of stay
                        • Figure 8: Average length of stay in nights, 2007-11
                      • Domestic
                      • Transport

                        • Air
                          • Figure 9: Number of resident & non-resident arrivals at Léopold Sédar Senghor International Airport, 2011-12
                        • Road
                          • Rail
                            • Sea
                            • Accommodation

                                • Figure 10: International branded hotels in Senegal, 2013
                                • Figure 11: International arrivals, by type of accommodation, 2010-12
                            • Tourism News

                              • What Next?

                                • Dakar as an attractive regional hub for business travel
                                  • Sun, sand and sea will continue to attract Europeans
                                    • Ecotourism and other niche tourism products have potential for growth
                                      • Overall critical factors for success

                                      About the report

                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                      • The Consumer

                                        What They Want. Why They Want It.

                                      • The Competitors

                                        Who’s Winning. How To Stay Ahead.

                                      • The Market

                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                      • The Innovations

                                        New Ideas. New Products. New Potential.

                                      • The Opportunities

                                        Where The White Space Is. How To Make It Yours.

                                      • The Trends

                                        What’s Shaping Demand – Today And Tomorrow.

                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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