Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



“In the years following the Yugoslav wars, Serbia’s tourism industry was struggling with the country’s negative image but that is gradually improving, as the country makes its mark as an interesting ‘new’ destination.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • Why are Serbia’s mountain resorts not yet popular with foreign tourists? 
  • What has been one of the stumbling blocks for Serbia’s application to join the EU?
  • What would help Serbia’s tourism industry to become more competitive? 
  • Why is the accommodation sector suffering from such low occupancy rates?

What's included

What's included

Table of contents

Table of contents

  1. Serbia: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • The cities
                  • Belgrade
                    • Novi Sad
                      • Nis
                        • UNESCO World Heritage sites
                          • Festivals
                            • Spa tourism and mountain tourism
                            • Tourism and the Economy

                                • A mini-EU?
                                  • The travel and tourism economy
                                    • Figure 1: Travel & tourism economy showing direct contribution to GDP & employment at 5-year increments, 2007, 2012 & 2017
                                  • Lack of competition in the tourism industry
                                    • A new economic development agency
                                      • International tourism revenues
                                        • Figure 2: International tourism receipts, 2012-16
                                      • Foreign remittances
                                      • Arrivals

                                        • International
                                          • Figure 3: Arrivals in Southern/Mediterranean Europe, 2012-16
                                          • Figure 4: International tourist arrivals, 2012-16
                                        • Leading source countries
                                          • Figure 5: International tourist arrivals, top 10 source countries in 2016
                                        • Domestic
                                          • Figure 6: Domestic tourist arrivals, 2012-16
                                        • Domestic tourism expenditures
                                        • Market Characteristics

                                          • International
                                            • Purpose of visit
                                              • Seasonality
                                                • Figure 7: Monthly passenger movements at Nikola Tesla Airport, 2012-16
                                              • Length of stay
                                                • Domestic
                                                  • Purpose of visit
                                                    • Seasonality
                                                      • Length of stay
                                                      • Transport

                                                        • Air
                                                          • Figure 8: Passenger traffic at Nikola Tesla Airport, showing growth in 5-year increments – 2006, 2011 & 2016
                                                        • Airport upgrades
                                                          • Road
                                                            • Rail
                                                              • Sea
                                                              • Accommodation

                                                                  • Categories of tourist accommodations
                                                                    • The MICE market
                                                                    • Tourism News

                                                                        • Tourism promotion
                                                                          • International tourism fairs
                                                                          • What Next?

                                                                            About the report

                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                            • The Consumer

                                                                              What They Want. Why They Want It.

                                                                            • The Competitors

                                                                              Who’s Winning. How To Stay Ahead.

                                                                            • The Market

                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                            • The Innovations

                                                                              New Ideas. New Products. New Potential.

                                                                            • The Opportunities

                                                                              Where The White Space Is. How To Make It Yours.

                                                                            • The Trends

                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                            Trusted by companies. Big and small.

                                                                            • bell
                                                                            • boots
                                                                            • google
                                                                            • samsung
                                                                            • allianz
                                                                            • kelloggs
                                                                            • walgreens
                                                                            • redbull
                                                                            • unilever
                                                                            • Harvard
                                                                            • pinterest
                                                                            • new-york-time