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South Korea (officially known as the Republic of Korea and referred to throughout this report as Korea) has one of the most dynamic economies in Asia, but it has not been immune to the global economic downturn or the crisis in the Eurozone. The country’s tourism industry, however, has proven remarkably resilient in recent years. Tourism is in fact one of the country’s key growth markets, with the government targeting 20 million international arrivals per annum by 2020. As a result, considerable resources have been invested in marketing ‘destination Korea’ both abroad and at home.

The growing popularity of Korean culture on a global scale (a phenomenon known as Hallyu or the ‘Korean Wave’), has also paid dividends in tourism terms. Hallyu has now extended its reach beyond Asia and is helping to attract visitors from Europe, the Americas and the Middle East.

The well-documented growth in outbound tourism from China (presently Korea’s second-biggest source market) and the growth in outbound tourism from South East Asia are also factors in Korea’s current tourism success. In addition, favourable and discounted pricing are helping to ensure that its popularity with Japanese tourists continues, despite the difficult economic climate in Japan.



Liqueurs - UK - January 2012

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Table of contents

Table of contents

  1. Republic of Korea (South Korea): Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Cultural and historical attractions
                • Gyeongju
                  • Seoul
                    • Other cultural and historical attractions
                      • Natural attractions
                        • Mountains and coast
                          • National parks
                          • Tourism and the Economy

                              • Figure 1: Selected economic indicators in Korea, 2006-12
                            • Travel and tourism’s direct contribution to GDP
                              • Figure 2: Travel & tourism’s direct contribution to GDP, 2006-12
                              • Figure 3: International tourism receipts in Korea, 2006-12
                            • Employment
                              • Figure 4: Travel & tourism’s direct contribution to employment, 2006-12
                          • Arrivals

                              • International
                                • Figure 5: International tourist arrivals in Korea, 2006-12
                                • Figure 6: International tourist arrivals to Korea, by region, 2006-12
                              • Key source markets
                                • Figure 7: International arrivals, by top ten source markets, 2006-12
                              • Japan
                                • China
                                  • Emerging markets
                                    • Figure 8: International arrivals from emerging markets, 2006-12
                                  • Domestic
                                    • Figure 9: Overnight stays by domestic tourists, 2006-12
                                    • Figure 10: Domestic travel & tourism spending in Korea, 2006-12
                                • Market Characteristics

                                  • International
                                    • Purpose of visit
                                      • Figure 11: International arrivals, by purpose of visit, 2006-12
                                    • Seasonality
                                      • Figure 12: Seasonality of international arrivals, 2010-12
                                      • Figure 13: Seasonality in top 10 source markets, 2010-12
                                    • Length of stay
                                      • Figure 14: Average length of stay in Korea, 2000-12
                                    • Domestic
                                      • Purpose of visit
                                        • Seasonality
                                          • Length of stay
                                          • Transport

                                              • Air
                                                • Incheon International Airport
                                                  • Figure 15: Passenger traffic at Incheon International Airport, 2006-12
                                                • Korea Airport Corporation
                                                  • Figure 16: Passenger traffic at Gimpo, Jeju and Gimhae international airports, 2006-12
                                                • Road
                                                  • Rail
                                                    • Sea
                                                    • Accommodation

                                                        • Figure 17: Number of tourist hotels, by region, 2009 and 2011
                                                        • Figure 18: Occupancy rates in tourist hotels, by region, 2008-10
                                                        • Figure 19: Number of tourism accommodation establishments, 2007-12
                                                    • Tourism News

                                                        • KTO
                                                          • Dynamic approach
                                                            • Fostering new relationships
                                                              • Online presence
                                                                • Domestic tourism
                                                                  • Niche markets
                                                                    • Hallyu
                                                                      • Event-based tourism
                                                                        • Other developments
                                                                        • What Next?

                                                                            • Ambitious targets
                                                                              • MICE tourism
                                                                                • Medical tourism
                                                                                  • Other niche markets
                                                                                    • Investment
                                                                                      • Tourism forecast
                                                                                        • Figure 20: Forecast for Korea’s international tourism industry, 2012-22
                                                                                        • Figure 21: Forecast for domestic travel & tourism spending in Korea, 2012-22

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