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Description

Description

“Popular culture and innovative tourism marketing are helping Sweden strengthen its brand identity and further establish itself as a tourism destination. In essence, these approaches emphasise the country’s natural beauty and its rich historical and cultural heritage; they also highlight opportunities for unique experiences and the progressive nature of Swedish society.”

What's included

What's included

Table of contents

Table of contents

  1. Sweden

    • Introduction

      • Data Sources

          • History
            • Geography
            • Attractions

                • Stockholm
                  • Figure 1: Leading attractions in Sweden, 2008-11*
                  • Figure 2: Most visited regions by overnight stays*, 2011-12
                • Gothenburg
                  • Skåne
                  • Tourism and the Economy

                      • Figure 3: A snapshot of Sweden's economy, 2000-14
                      • Figure 4: Tourism consumption in Sweden, key figures, 2000-14
                      • Figure 5: The value of Sweden's tourism industry, 2008-14
                  • Arrivals

                    • International
                      • Figure 6: Foreign tourist arrivals in Sweden, 2007-14
                      • Figure 7: Nights spent by leading foreign markets, 2008-14
                    • Domestic
                      • Figure 8: Domestic trips in Sweden, 2008-14
                      • Figure 9: Domestic overnight stays in Sweden, 2008-14
                      • Figure 10: Domestic travel & tourism spending, 2000-14
                  • Market Characteristics

                    • International
                      • Purpose of visit
                        • Figure 11: Main purpose of visit for foreign overnight tourists to Sweden, 2011-14
                      • Seasonality
                        • Figure 12: Overnight stays by international tourists by month, 2009-14
                      • Length of stay
                        • Domestic
                          • Purpose of visit
                            • Figure 13: Domestic trips in Sweden by purpose of visit, 2008-14
                            • Figure 14: Main purpose of visit for domestic overnight tourists in Sweden, 2012-14
                          • Seasonality
                            • Figure 15: Overnight stays by domestic tourists by month, 2008-14
                          • Length of stay
                          • Transport

                              • Figure 16: Method of transport used by overnight visitors to Sweden, 2011-14
                            • Air
                              • Figure 17: Passenger traffic at Stockholm Skavsta Airport, 2008-14
                            • Road
                              • Rail
                                • Sea
                                • Accommodation

                                    • Figure 18: Capacity at accommodation establishments in Sweden, 2008-13
                                    • Figure 19: Occupancy rates (%) in key metropolitan areas, 2008-14
                                    • Figure 20: Accommodation revenue for hotels, holiday villages, youth hostels & PCAs by region & per inhabitant, 2012
                                • Tourism News

                                  • What Next?

                                      • Figure 21: International tourism forecast for Sweden, 2014-24

                                  About the report

                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                  • The Consumer

                                    What They Want. Why They Want It.

                                  • The Competitors

                                    Who’s Winning. How To Stay Ahead.

                                  • The Market

                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                  • The Innovations

                                    New Ideas. New Products. New Potential.

                                  • The Opportunities

                                    Where The White Space Is. How To Make It Yours.

                                  • The Trends

                                    What’s Shaping Demand – Today And Tomorrow.

                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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