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Description

Description

Country Reports are tourism profiles of destination countries.

This report is produced by one of a global network of industry analysts, who provide market-based information as well as detailed, insightful and localised interpretation of the facts and figures.

Each profile contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. Switzerland

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                  • Figure 1: Revenue from foreign tourists in Switzerland, 2006-08
                • Employment
                  • Expenditure
                    • Figure 2: Average expenditure (in million CHF) per overnight tourist, 2003*
                • Arrivals

                  • International
                    • Priority markets
                      • Figure 3: Ranked arrivals from top 10 international tourism-generating countries, 2007-09*
                      • Figure 4: Overnight stays, by market, 2007-08
                    • Active and other markets
                      • Strategic growth markets
                        • Developing markets
                          • Results for 2009
                            • Figure 5: Overnight stays by market, January-June 2008/09
                          • Domestic
                          • Market Characteristics

                            • International
                              • Purpose of visit
                                • Seasonality
                                  • Figure 6: Overnight stays, by season and percentage change, 2007-08
                                  • Figure 7: Market share of top 10 destinations, by season, winter 2007/08-summer 2008
                                  • Figure 8: Market share of tourism regions, according to season, winter 2007/08-summer 2008
                                • Length of stay
                                  • Figure 9: Length of stay, by priority markets, 2007-08
                                • Other market characteristics
                                  • Domestic
                                    • Purpose of visit
                                      • Seasonality
                                        • Length of stay
                                        • Transport

                                            • Figure 10: Mode of transport, by priority markets, 2008
                                            • Figure 11: Mode of transport, by priority markets, continued, 2008
                                          • Air
                                            • Figure 12: Airlines chosen by priority markets, 2008
                                          • Road
                                            • Rail
                                              • Sea
                                              • Accommodation

                                                  • Figure 13: Hotels by star rating system, 2008
                                                  • Figure 14: Capacity, overnight stays and occupancy rates in tourist regions, 2008
                                                  • Figure 15: Market share of overnights in Swiss hotels and wellness establishments for foreign and domestic markets, 2003-08
                                              • Tourism News

                                                  • New market potential
                                                  • What Next?

                                                    About the report

                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                    • The Consumer

                                                      What They Want. Why They Want It.

                                                    • The Competitors

                                                      Who’s Winning. How To Stay Ahead.

                                                    • The Market

                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                    • The Innovations

                                                      New Ideas. New Products. New Potential.

                                                    • The Opportunities

                                                      Where The White Space Is. How To Make It Yours.

                                                    • The Trends

                                                      What’s Shaping Demand – Today And Tomorrow.

                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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