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“In 2017, North East Asia recorded 150.5 million international visitors – up from 127 million in 2013. A number of factors account for this marked increase in the number of tourists – strong interregional travel due to better air connectivity, vibrant economies and the emergence of a middle class from source markets in South East Asia, such as Singapore, Thailand and Vietnam. Taiwan’s tourism industry has been the beneficiary of all these trends.”
– Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What is the strategy behind the New Southbound Policy Initiative?
  • Why is the inbound market from China in decline?
  • What is the Hakka Romantic Avenue?
  • Is there a reason Taiwan needs more high-end hotels?

What's included

What's included

Table of contents

Table of contents

  1. Taiwan: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • A sensitive relationship with Mainland China
              • Geography
              • Attractions

                  • The cities
                    • Taipei
                      • Taichung
                        • Kaohsiung
                          • Festivals
                            • Hot springs
                            • Tourism and the Economy

                                • Revenues from international tourism
                                  • Figure 1: International tourism receipts, Taiwan, 2013-17
                                  • Figure 2: Direct contribution of travel & tourism economy to GDP & employment, 2013-17
                              • Arrivals

                                • International
                                  • Figure 3: International tourist arrivals to North East Asia, 2013-17
                                  • Figure 4: International arrivals to Taiwan, 2013-17
                                • Visa-free entry programme
                                  • Source countries
                                    • Figure 5: Visitor arrivals by place of residence, 2013-17
                                  • Domestic
                                    • Domestic tourism spend
                                      • Outbound trips
                                      • Market Characteristics

                                        • International
                                          • Purpose of visit
                                            • Seasonality
                                              • Figure 6: International arrivals by month, showing seasonality, 2014-17
                                            • Length of stay
                                              • Figure 7: Average length of stay of visitors to Taiwan, 2012-17
                                            • Domestic
                                              • Purpose of visit
                                                • Seasonality
                                                  • Length of stay
                                                  • Transport

                                                    • Air
                                                      • Figure 8: Passenger traffic at Taoyuan International Airport, 2013-17
                                                    • Airport upgrades
                                                      • Airlines operating from Taoyuan International Airport
                                                        • Increased airlift
                                                          • Other major airports
                                                            • Road
                                                              • A new tourist route
                                                                • Rail
                                                                  • Tourist trains
                                                                    • Sea
                                                                    • Accommodation

                                                                        • Figure 9: Accommodation stock in Taiwan, showing number of international & tourist hotels, number of rooms & occupancy rates – comparing 2008 & 2017
                                                                      • Occupancy rates
                                                                        • Capital investment in tourism and travel
                                                                          • Figure 10: Capital investment in travel & tourism in Taiwan, 2013-17
                                                                        • New hotel openings
                                                                        • Tourism News

                                                                            • Promoting and marketing Taiwan
                                                                            • What Next?

                                                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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