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Description

Description

“In 2017, North East Asia recorded 150.5 million international visitors – up from 127 million in 2013. A number of factors account for this marked increase in the number of tourists – strong interregional travel due to better air connectivity, vibrant economies and the emergence of a middle class from source markets in South East Asia, such as Singapore, Thailand and Vietnam. Taiwan’s tourism industry has been the beneficiary of all these trends.”
– Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What is the strategy behind the New Southbound Policy Initiative?
  • Why is the inbound market from China in decline?
  • What is the Hakka Romantic Avenue?
  • Is there a reason Taiwan needs more high-end hotels?

What's included

What's included

Table of contents

Table of contents

  1. Taiwan: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • A sensitive relationship with Mainland China
              • Geography
              • Attractions

                  • The cities
                    • Taipei
                      • Taichung
                        • Kaohsiung
                          • Festivals
                            • Hot springs
                            • Tourism and the Economy

                                • Revenues from international tourism
                                  • Figure 1: International tourism receipts, Taiwan, 2013-17
                                  • Figure 2: Direct contribution of travel & tourism economy to GDP & employment, 2013-17
                              • Arrivals

                                • International
                                  • Figure 3: International tourist arrivals to North East Asia, 2013-17
                                  • Figure 4: International arrivals to Taiwan, 2013-17
                                • Visa-free entry programme
                                  • Source countries
                                    • Figure 5: Visitor arrivals by place of residence, 2013-17
                                  • Domestic
                                    • Domestic tourism spend
                                      • Outbound trips
                                      • Market Characteristics

                                        • International
                                          • Purpose of visit
                                            • Seasonality
                                              • Figure 6: International arrivals by month, showing seasonality, 2014-17
                                            • Length of stay
                                              • Figure 7: Average length of stay of visitors to Taiwan, 2012-17
                                            • Domestic
                                              • Purpose of visit
                                                • Seasonality
                                                  • Length of stay
                                                  • Transport

                                                    • Air
                                                      • Figure 8: Passenger traffic at Taoyuan International Airport, 2013-17
                                                    • Airport upgrades
                                                      • Airlines operating from Taoyuan International Airport
                                                        • Increased airlift
                                                          • Other major airports
                                                            • Road
                                                              • A new tourist route
                                                                • Rail
                                                                  • Tourist trains
                                                                    • Sea
                                                                    • Accommodation

                                                                        • Figure 9: Accommodation stock in Taiwan, showing number of international & tourist hotels, number of rooms & occupancy rates – comparing 2008 & 2017
                                                                      • Occupancy rates
                                                                        • Capital investment in tourism and travel
                                                                          • Figure 10: Capital investment in travel & tourism in Taiwan, 2013-17
                                                                        • New hotel openings
                                                                        • Tourism News

                                                                            • Promoting and marketing Taiwan
                                                                            • What Next?

                                                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                                                              • Consumer

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                                                                              • Brand/Company

                                                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                              • Data

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                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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