Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



“The tourism industry is now at the cusp of change. We are re-inventing and repositioning ourselves in line with the changes taking place in global travel trends.”
- Mrs Kobkarn Wattanavrangkul, Minister of Tourism and Sports

This report looks at the following areas:

  • What is meant by ‘zero-dollar’ tours?
  • Why is King Rama V especially revered in Thailand?
  • Over the past decade, what has accounted for the surge in foreign tourists to South East Asia? 
  • What is Thailand 4.0 and how does it relate to tourism?

What's included

What's included

Table of contents

Table of contents

  1. Thailand: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Tourist regions
                  • The north-east
                    • The north
                      • The central and east coast
                        • The south
                        • Tourism and the Economy

                            • Figure 1: Thailand’s ranking among the top 10 countries for international tourism receipts, 2014-15
                            • Figure 2: Revenues from international tourism, 2012-16
                            • Figure 3: Travel & tourism economy showing direct & indirect impact on employment & GDP, 2006 & 2016
                        • Arrivals

                          • International
                            • Figure 4: Number of international tourist arrivals to South East Asia, 2006 & 2016
                            • Figure 5: International tourist arrivals in Thailand, 2012-16
                            • Figure 6: International tourist arrivals by source market, 2016
                          • The inbound market from China
                            • Domestic
                            • Market Characteristics

                              • International
                                • Purpose of visit
                                  • Seasonality
                                    • Figure 7: Accommodation occupancy rates by region, 2016
                                  • Length of stay
                                    • Domestic
                                      • Purpose of visit/Length of stay
                                        • Seasonality
                                        • Transport

                                          • Air
                                            • Figure 8: List of busiest airports around the world, showing the number of passengers handled in 2016
                                            • Figure 9: Passenger traffic at Thailand’s principal airports, 2016
                                          • Airport upgrades
                                            • Road
                                              • Rail
                                                • Sea
                                                • Accommodation

                                                    • Figure 10: Accommodation occupancy rates by region, 2016
                                                  • New hotel openings
                                                    • The MICE market
                                                    • Tourism News

                                                        • Thailand 4.0
                                                          • Marketing Thailand
                                                          • What Next?

                                                            About the report

                                                            This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

                                                            • The Consumer

                                                              What They Want. Why They Want It.

                                                            • The Innovations

                                                              New Ideas. New Products. New Potential.

                                                            • The Trends

                                                              What’s Shaping Demand – Today And Tomorrow.

                                                            • The Opportunities

                                                              Where The White Space Is. How To Make It Yours.

                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                            Trusted by companies. Big and small.

                                                            • bell
                                                            • boots
                                                            • google
                                                            • samsung
                                                            • allianz
                                                            • kelloggs
                                                            • walgreens
                                                            • redbull
                                                            • unilever
                                                            • Harvard
                                                            • pinterest
                                                            • new-york-time