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North Africa’s smallest and most northern country stepped onto the world tourism stage back in the 1960s, when it began to court European tourists searching for beach holidays with guaranteed sunshine. Back then, a lengthy coastline lapped by the warm Mediterranean Sea and boasting around 800 beaches was its chief attraction, and short flight times from many European cities made it a good alternative to competing winter-sun destinations like the Canary Islands. Today masses of mainly European visitors come to Tunisia on package holidays that combine flights and accommodation. Although mass tourism has its limitations, it has served the country reasonably well in recent years. For example, Tunisia attracted a record number of visitors from the UK in 2010, despite the difficult domestic economic climate there and a general trend towards a reduction in outbound travel in this market.

In 2010, Tunisia was one of Africa’s tourism stars. According to the United Nations World Tourism Organization (UNWTO), it ranked as the fourth most popular destination in the region, welcoming 6.9 million international tourists, after first-place Egypt, second-place Morocco and third-place South Africa. This was despite the knock-on effects of the global economic crisis and issues in the Eurozone.

This report looks at the travel and tourism market in Tunisia. It contans information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. Tunisia: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Beach tourism
                • Rich architecture
                  • Culture
                    • Nature
                      • Niche tourism
                      • Tourism and the Economy

                          • Figure 1: Travel and tourism contribution to GDP, 2005-12
                          • Figure 2: Exchange earnings from international tourism, 2005-12
                          • Figure 3: Visitor exports, Tunisia, 2005-12
                          • Figure 4: Travel and tourism employment, Tunisia, 2005-12
                      • Arrivals

                        • International
                          • Figure 5: International arrivals in Tunisia, 2005-12
                        • European arrivals
                          • Figure 6: European arrivals in Tunisia, by selected countries, 2005-12
                        • Non-European arrivals
                          • Figure 7: Non-European arrivals in Tunisia, by selected country, 2005-12
                        • Domestic
                          • Figure 8: Domestic travel and tourism spending in Tunisia, 2005-12
                      • Market Characteristics

                        • International
                          • Purpose of visit
                            • Figure 9: Business travel and tourism spending in Tunisia, 2005-12
                          • Seasonality
                            • Figure 10: International arrivals to Tunisia, by country and month, 2010
                            • Figure 11: International arrivals to Tunisia, by country and month, in %, 2010
                          • Length of stay
                            • Figure 12: Average length of stay for international tourists in Tunisia, 2005-12
                          • Domestic
                            • Purpose of visit
                              • Seasonality
                                • Length of stay
                                • Transport

                                    • Figure 13: Arrivals to Tunisia, by mode of transport, 2005-12
                                  • Air
                                    • Figure 14: Passenger traffic at Tunisian airports, 2006-12
                                  • Road
                                    • Rail
                                      • Sea
                                      • Accommodation

                                          • Figure 15: Number of accommodation establishments in selected towns/cities in Tunisia, 2005-12
                                          • Figure 16: Bed capacity in selected towns/cities in Tunisia, 2005-12
                                          • Figure 17: Hotel occupancy rate in selected towns/cities in Tunisia, 2005-12
                                      • Tourism News

                                        • What Next?

                                              • Figure 18: Forecast for Tunisia's international tourism industry, 2012-22
                                              • Figure 19: Domestic travel and tourism spending in Tunisia*, 2012-22

                                          About the report

                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                          • The Consumer

                                            What They Want. Why They Want It.

                                          • The Competitors

                                            Who’s Winning. How To Stay Ahead.

                                          • The Market

                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                          • The Innovations

                                            New Ideas. New Products. New Potential.

                                          • The Opportunities

                                            Where The White Space Is. How To Make It Yours.

                                          • The Trends

                                            What’s Shaping Demand – Today And Tomorrow.

                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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