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Latin American travel has been growing fast – at 8.1%, twice the global average of 4% in 2007 – rising in particular from US and Europe, with Brazil as the most visited country. Although Uruguay’s tourism still has some way to go to regain the 2.5 million arrivals it enjoyed a decade ago, 2008 saw an upswing in visitor numbers. The country posted 2 million tourists, the first time this kind of increase has been seen since 2001. Flying in the face of the global economic slowdown, this increase is due to the recovery of the Argentine market and a buoyant Brazilian market. Its cruise industry has more than doubled in the last three years and with good value property, the country is also receiving increased attention from foreign investors. Uruguayans living abroad are as important as the US market, in terms of foreign exchange.

Country Reports are tourism profiles of destination countries.

This report is produced by one of a global network of industry analysts, who provide market-based information as well as detailed, insightful and localised interpretation of the facts and figures.

Each profile contains information on:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

What's included

What's included

Table of contents

Table of contents

  1. Uruguay

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Sand and sun
                  • History and culture
                    • Gastronomy
                      • Nature and wildlife
                        • Ecotourism
                          • Sports
                            • Thermal springs and spas
                            • Tourism and the Economy

                                • Employment
                                  • Receipts and expenditure
                                      • Figure 1: Uruguay’s foreign exchange earnings, 1988-2007
                                      • Figure 2: International tourism expenditure pattern by quarter, 2007
                                  • Arrivals

                                    • International
                                      • Figure 3: Arrivals in Uruguay, 2003-07
                                      • Figure 4: Arrivals of international visitors by generating region and nationality, 2003-07
                                    • Regional markets
                                        • Figure 5: Tourist arrivals from leading ten origin markets by nationality and ranking, 2002-04*
                                      • Western markets
                                        • Figure 6: Tourist arrivals from leading ten origin markets by nationality and ranking, 2005-07
                                        • Figure 7: Total arrivals by main destination of travel, 2004-08
                                      • Domestic and diaspora
                                      • Market Characteristics

                                        • International
                                          • Purpose of visit
                                            • Figure 8: Arrivals by purpose of visit, 2003-07
                                            • Figure 9: Percentage market share of tourism product, 2001-07
                                          • Seasonality
                                            • Figure 10: Percentage of tourist arrivals to Uruguay by season and nationality, 2007
                                          • Length of stay
                                            • Figure 11: Average length of stay by nationality and season, 2007
                                          • Visitor profile
                                            • Domestic
                                            • Transport

                                                • Figure 12: Arrivals by means of transport used, 2003-07
                                              • Air
                                                • Road
                                                  • Rail
                                                    • Sea/river
                                                      • Figure 13: Growth in cruise ships by season, 2004-05 to 2007-08
                                                  • Accommodation

                                                      • Figure 14: Capacity in hotels and similar establishments in Uruguay, 2003-07
                                                      • Figure 15: Arrivals by chosen acccommodation and percentage change, 2004-07
                                                  • Tourism News

                                                    • What Next?

                                                      About the report

                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                      • The Consumer

                                                        What They Want. Why They Want It.

                                                      • The Competitors

                                                        Who’s Winning. How To Stay Ahead.

                                                      • The Market

                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                      • The Innovations

                                                        New Ideas. New Products. New Potential.

                                                      • The Opportunities

                                                        Where The White Space Is. How To Make It Yours.

                                                      • The Trends

                                                        What’s Shaping Demand – Today And Tomorrow.

                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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