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“The tourism industry has come a long way since 1954, when, according to the Ministry of Tourism and Sport, Uruguay attracted a mere 37,405 foreign tourists. In the late 1970s, when tourism took off (courtesy of Frank Sinatra and other Hollywood celebrities who started frequenting Punta del Este, a fishing village turned glitzy resort), the country began to attract over 1 million international visitors annually. These days, Uruguay accounts for around 10% of the inbound market to South America.”

This report looks at the following areas:

  • Why should Uruguay lessen its reliance on the Argentine market?
  • What is constraining an increase in air arrivals from Europe and North America?
  • How is the Ministry of Tourism and Sport diversifying Uruguay’s tourism products?
  • What does the spa industry need to do to attract more international travellers?

What's included

What's included

Table of contents

Table of contents

  1. Key Facts – Uruguay

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Montevideo
                  • Punta del Este
                    • Costa de Rocha
                      • Colonia del Sacramento
                        • Litoral Termal
                        • Tourism and the Economy

                            • The ease of doing business
                              • Travel and tourism revenues
                                • Figure 1: Travel & tourism spending by international tourists, 2009-13
                              • Tourism’s effect on employment and GDP
                                • Figure 2: Travel & tourism economy showing direct & indirect impact on employment & GDP, 2009-14
                            • Arrivals

                              • International
                                • Figure 3: International tourist arrivals to Uruguay, 2009-13
                              • The leading source markets
                                • Figure 4: Source markets for international tourists, 2009-13
                              • Domestic
                                • Domestic tourism spend
                                  • Figure 5: Domestic spending on tourism & travel, 2009-13
                              • Market Characteristics

                                • International
                                  • Purpose of visit
                                    • Seasonality
                                      • Figure 6: International arrivals showing seasonality, 2009-13
                                    • Length of stay
                                      • Domestic
                                        • Purpose of visit
                                          • Seasonality
                                            • Length of stay
                                            • Transport

                                              • Air
                                                • Figure 7: Passenger traffic through Carrasco International Airport, 2009-13
                                              • Road
                                                • Rail
                                                  • Sea
                                                    • Figure 8: Cruise ship arrivals at Montevideo & Punta del Este, seasons 2009-10 to 2013-14
                                                • Accommodation

                                                    • Figure 9: Accommodation in Uruguay by category, December 2013
                                                  • Spending on business travel
                                                    • Figure 10: Spending on business travel & tourism, 2009-13
                                                  • Overview of some of the new properties
                                                    • Sofitel Montevideo Casino Carrasco and Spa
                                                      • Hyatt Montevideo
                                                        • Aloft Montevideo
                                                        • Tourism News

                                                          • What Next?

                                                            About the report

                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                            • The Consumer

                                                              What They Want. Why They Want It.

                                                            • The Competitors

                                                              Who’s Winning. How To Stay Ahead.

                                                            • The Market

                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                            • The Innovations

                                                              New Ideas. New Products. New Potential.

                                                            • The Opportunities

                                                              Where The White Space Is. How To Make It Yours.

                                                            • The Trends

                                                              What’s Shaping Demand – Today And Tomorrow.

                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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