Travel and Tourism - Uruguay - November 2014
“The tourism industry has come a long way since 1954, when, according to the Ministry of Tourism and Sport, Uruguay attracted a mere 37,405 foreign tourists. In the late 1970s, when tourism took off (courtesy of Frank Sinatra and other Hollywood celebrities who started frequenting Punta del Este, a fishing village turned glitzy resort), the country began to attract over 1 million international visitors annually. These days, Uruguay accounts for around 10% of the inbound market to South America.”
This report looks at the following areas:
- Why should Uruguay lessen its reliance on the Argentine market?
- What is constraining an increase in air arrivals from Europe and North America?
- How is the Ministry of Tourism and Sport diversifying Uruguay’s tourism products?
- What does the spa industry need to do to attract more international travellers?
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