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Travel and Tourism - Venezuela - November 2011

South America’s tourism industry as a whole has profited from the region’s strong economic performance in recent years, led by the demand in commodities from emerging countries such as China. The continent recovered fairly quickly from the global recession of 2008-09 and there has since been a boom in inter-regional travel.

Venezuela’s tourism industry has grown within this but it cannot compare to its other South American neighbours. The country is up against much bigger and better-known destinations such as Brazil, Argentina and Chile, which compete for the tourism dollar, and thanks to a government whose focus is on financing a ‘Bolivarian Revolution’, the country’s income from tourism remain fairly low. In 2010, revenues from domestic and international tourism reached just over US$16 billion (compared to US$13 billion in 2006) – a fraction of the foreign exchange earned by Venezuela’s oil industry (US$62.3 billion in 2010).

This report looks at the following aspects of Venezuela's travel and tourism market:

  • Tourist arrivals - overnights and expenditure
  • Purpose of visit - business, leisure or VFR
  • Accommodation supply - operating performance
  • Tourism policy - management
  • Transport - access and infrastructure
  • Tourism funding - promotion and future development

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Table of contents

  1. Venezuela

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • The cities
                  • Caracas
                    • Coro
                      • Ciudad Bolívar
                        • Mérida
                          • The north coast and the Caribbean islands
                            • Los Roques
                              • Margarita Island
                              • Tourism and the Economy

                                  • The predominance of oil revenues in the economy
                                    • International tourism revenues
                                      • Figure 1: Total international tourism receipts, 2006-10
                                    • The overall tourism industry
                                      • Figure 2: Domestic and international tourism revenues expressed, 2006-10
                                    • The travel and tourism economy
                                      • Figure 3: Travel and tourism economy showing direct and indirect impact on employment and GDP, 2006-10
                                  • Arrivals

                                    • International
                                      • Figure 4: International tourist arrivals based on air arrivals at Simón Bolívar International Airport, 2006-10
                                    • Source markets
                                      • Figure 5: International tourist arrivals based on air arrivals at Simón Bolívar International Airport, by region of origin, 2006-10
                                    • Domestic and outbound travel
                                      • Figure 6: Domestic travel and tourism spending, 2006-10
                                      • Figure 7: Arrivals of Venezuelan visitors to the US, 2006-20
                                  • Market Characteristics

                                    • International
                                      • Purpose of visit
                                        • Figure 8: International tourists, by purpose of visit, 2006-10
                                      • Seasonality
                                        • Length of stay
                                          • Domestic
                                            • Purpose of visit
                                              • Seasonality/length of stay
                                              • Transport

                                                • Air
                                                  • Figure 9: Inbound and outbound passenger air traffic at Símon Bolívar International Airport, 2007-09
                                                • Road
                                                  • Rail
                                                    • Sea
                                                    • Accommodation

                                                        • Figure 10: Occupancy rates/changes in South America by select cities, August 2010-11
                                                    • Tourism News

                                                      • What Next?

                                                        Travel and Tourism - Venezuela - November 2011

                                                        US $223.88 (Excl.Tax)