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“The future is looking exceptionally bright for Vietnam as a tourist destination and it is clear the tourism industry is set to grow as the country continues to establish itself as one of the leading destinations in South East Asia. Welcoming more than 10 million international visitors for the first time in 2016, Vietnam has a first-class tourism product that includes both cultural and natural attractions that appeal to a broad visitor base and has made itself visitor friendly through a variety of visa options that make it easy and cost-effective to visit.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • What are the major tourism attractions in the country?
  • How does tourism contribute to the economy?
  • Where do international tourists come from and when do they come?
  • How do the country’s transport and hospitality sectors impact on the tourism sector?
  • What does the future hold for Vietnam’s tourism sector?

What's included

What's included

Table of contents

Table of contents

  1. Vietnam: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • Tourism and the Economy

                  • Figure 1: Vietnam’s GDP % growth, 2012-16
                  • Figure 2: Total tourism receipts, 2012-16
              • Arrivals

                • International
                  • Figure 3: International visitor arrivals, 2012-16
                  • Figure 4: Percentage of international visitor arrivals by region, 2014
                  • Figure 5: International visitor arrivals by top source market, 2015-16
                • Domestic
                  • Figure 6: Domestic visitor arrivals, 2011-15
              • Market Characteristics

                • International
                  • Purpose of visit
                    • Seasonality
                      • Figure 7: International visitor arrivals by month, 2015-17
                    • Length of stay
                      • Domestic
                      • Transport

                          • Figure 8: International visitor arrivals by mode of transport, 2014-16
                        • Air
                          • Road
                            • Rail
                              • Sea
                              • Accommodation

                                  • Figure 9: Number of tourist accommodation establishments, 2013-15
                              • Tourism News

                                • Ho Chi Minh City to develop waterway tourism
                                  • Community-based tourism and homestays focus for Sapa
                                    • Vietnam’s beaches the world’s cheapest
                                    • What Next?

                                      • Targeting growth markets
                                        • Tourism set to benefit from wide-ranging investments
                                          • Tourism forecasts

                                          About the report

                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                          • The Consumer

                                            What They Want. Why They Want It.

                                          • The Competitors

                                            Who’s Winning. How To Stay Ahead.

                                          • The Market

                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                          • The Innovations

                                            New Ideas. New Products. New Potential.

                                          • The Opportunities

                                            Where The White Space Is. How To Make It Yours.

                                          • The Trends

                                            What’s Shaping Demand – Today And Tomorrow.

                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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