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The negative images of the Vietnam War have been consigned to history and Vietnam has become one of Asia’s hottest destinations. The year 2012 was a good one for the country’s tourism industry –according to the Vietnam National Administration of Tourism (VNAT), international arrivals reached 6.84 million, up from 4.22 million in 2007. 

Domestic tourism has also been on the rise. Vietnam has a growing middle class with the means (and inclination) to travel. In 2012, VNAT data showed that 32.5 million Vietnamese took a trip within their own country – 8% more than in 2011. Although an increasing number of Vietnamese are holidaying at home, they are not necessarily spending more money. Heavy discounting by tour operators, travel agents and hotels have kept prices artificially low. Preliminary figures from the World Travel & Tourism Council (WTTC) show that in 2012, domestic travellers (leisure and business) spent US$4.94 billion (compared to US$4.74 billion in 2007).

Nonetheless, in a mere couple of decades, Vietnam has been able to put itself on the travel industry map and while the tourism sector still has a number of weaknesses – poor ground transportation (road and rail), lack of tourism infrastructure, not enough four- and five-star hotels to meet demand – it has come a long way since the Communist government instigated economic reforms back in the 1980s.


Liqueurs - UK - January 2012

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Table of contents

Table of contents

  1. Vietnam: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • The North
                  • Hanoi
                    • Ha Long Bay
                      • Hill tribes
                        • Central Vietnam
                          • Hue
                            • Hoi An
                              • The South
                              • Tourism and the Economy

                                • The economy slows but is expected to recover
                                  • Figure 1: Real GDP growth of select South Asian countries, 2000-17
                                • Tourism revenues
                                  • Figure 2: International tourism receipts, 2007-11
                                • Tourism and employment/GDP
                                  • Figure 3: Travel & tourism economy showing direct & indirect impact on employment & GDP, 2007-12*
                              • Arrivals

                                • International
                                  • Figure 4: International tourist arrivals, 2007-12
                                • The lure of Vietnam
                                  • Primary source markets
                                    • Figure 5: International visitor arrivals by primary source markets, 2000-12
                                  • Domestic
                                    • Figure 6: Domestic leisure and business travellers, 2007-11
                                    • Figure 7: Domestic travel & tourism spending (business and leisure), by Vietnam residents, 2007-12
                                • Market Characteristics

                                  • International
                                    • Purpose of visit
                                      • Seasonality
                                        • Figure 8: Monthly arrivals in Vietnam, 2010-12
                                      • Length of stay
                                        • Domestic
                                          • Purpose of visit
                                            • Seasonality/length of stay
                                            • Transport

                                                • Figure 9: International arrivals, by mode of transport, 2008-12
                                              • Air
                                                • Airports overview
                                                  • Road
                                                    • Rail
                                                      • Sea
                                                      • Accommodation

                                                        • Tourism infrastructure
                                                          • Figure 10: Capital investment in travel and tourism, 2007-12
                                                        • Accommodation overview
                                                          • Figure 11: Visitor accommodation showing increase in number of properties, 2007-12*
                                                          • Figure 12: Visitor accommodation by category, 2010 and 2011
                                                      • Tourism News

                                                        • What Next?

                                                          • Index to TTI Destination Reports

                                                            • Country reports
                                                            • Index to Travel & Tourism Analyst

                                                                • Index grouped by geographic area
                                                                • Special Reports Index

                                                                  About the report

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                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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