Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



“With abundant iconic African wildlife living in a spectacular, watery landscape, Zambia has an enviable reputation as a good-value destination compared to its southern African nations; some say its flagship national park, South Luangwa, is one of the continent’s very best. Consequently, the country is taking big strides to take advantage of its natural and cultural highlights, aiming to position Zambia among the most visited holiday destinations in Africa, with tourism making a major contribution to the economic and social well-being of Zambian nationals.”
– Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

  • How many tourists visit Victoria Falls and Zambia’s national parks each year?
  • Which is the largest group of inbound visitors to Zambia?
  • Which are the major source markets from Africa and elsewhere in the world?
  • Which is the most common mode of transport for international visitors to Zambia and what are the developments in the transport sector?
  • What tourism developments are underway to support the Zambian government’s plan to diversify the economy?

What's included

What's included

Table of contents

Table of contents

  1. Zambia: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Figure 1: Area, visitor numbers & entry fees of major national parks in Zambia, 2017
            • Tourism and the Economy

                • Figure 2: Zambia GDP % growth, 2016-20
                • Figure 3: International tourism expenditure, 2014-18
            • Arrivals

              • International
                • Figure 4: International tourist arrivals to Zambia, 2013-17
                • Figure 5: Top 10 Africa source markets, 2016-17
                • Figure 6: Top 10 overseas source markets, 2016-17
              • Tourist arrivals to national parks and heritage sites
                • National parks
                  • Figure 7: Tourist arrivals at major national parks, 2015-17
                  • Figure 8: International & domestic visitors to national parks, 2015-17
                • Victoria Falls
                  • Figure 9: International & domestic visitors to Victoria Falls, 2015-17
                • Domestic
                  • Figure 10: Domestic visitors to Zambia tourist attractions, 2015-17
              • Market Characteristics

                • International
                  • Purpose of visit
                    • Figure 11: International tourist arrivals by purpose of visit, 2015-17
                    • Figure 12: Top source markets for leisure & business, 2017
                  • Seasonality
                    • Figure 13: International tourist arrivals by month, 2017
                  • Length of stay
                    • Figure 14: International tourists – average length of stay, 2013-17
                  • Domestic
                  • Transport

                      • Figure 15: International tourist arrivals by mode of transport, 2013-17
                    • Air
                      • Road
                        • Rail
                          • Sea
                          • Accommodation

                              • Figure 16: Tourist accommodation stock in Zambia, 2017
                              • Figure 17: Accommodation stock by category, 2016-17
                          • Tourism News

                              • Multi-pronged approach to scaling up tourism sector
                                • Improving the offer: Livingstone and the Northern Circuit
                                  • Air sector witnessing growth
                                  • What Next?

                                    • Zambia’s Tourism Masterplan 2018-2038 ratified

                                    About the report

                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                    • The Consumer

                                      What They Want. Why They Want It.

                                    • The Competitors

                                      Who’s Winning. How To Stay Ahead.

                                    • The Market

                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                    • The Innovations

                                      New Ideas. New Products. New Potential.

                                    • The Opportunities

                                      Where The White Space Is. How To Make It Yours.

                                    • The Trends

                                      What’s Shaping Demand – Today And Tomorrow.

                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                    Trusted by companies. Big and small.

                                    • bell
                                    • boots
                                    • google
                                    • samsung
                                    • allianz
                                    • kelloggs
                                    • walgreens
                                    • redbull
                                    • unilever
                                    • Harvard
                                    • pinterest
                                    • new-york-time