Travel Booking - US - August 2014
“The market for travel booking in the US is growing due to a relatively stable and improving economy that, in turn, boosts both businesses and leisure travel. While the focus has long been on online travel agencies’ technology and marketing strategies to boost share, suppliers have been investing in their own websites – and consumers have taken notice.”
- Fiona O’Donnell, Category Manager – Multicultural, Lifestyles, Travel and Leisure
This report answers the following questions:
- What is the future for the travel agent model?
- Is there room for new OTAs, or is the market saturated?
- What will be the impact of mobile? Do consumers really want apps?
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