Travel Money - UK - May 2014
“There are opportunities for big name brands in the fragmented travel money market, where price often comes secondary to convenience, and consumers prefer the reassurance of a well-known brand. Brands have the opportunity to take advantage of the potential growth of pre-paid cards. However, if they are to do so, currency cards must be repositioned as a safe and convenient way to carry cash rather than as an alternative to credit or debit cards.”
– Alexander Hiscox, Senior Financial Services Analyst
This report deals with the following issues:
- Pre-paid card providers need to re-educate consumers to dispel the myths
- A strong brand is important to travel money success
- Mobile and tablet apps have the potential for growth
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