Travel Retail - UK - June 2015
"In most instances the primary reason for visiting travel hubs is not to visit stores: retailing is an added extra as part of a journey. The task for retailers in such hubs is to appeal to consumers in the limited time they spend there and provide retail formats tailored to the way in which consumers travel through each of the distinct hubs. It is crucial that retailers that operate in travel hubs do not apply a one size fits all approach to their formats; each hub possesses inherent strengths and weakness for retailing and formats must be tailored to fit the needs of the in-transit consumer base travelling through them."
- Nick Carroll, Retail Analyst
This report discusses the following key topics:
- Motorway service areas: More encouragement needed to visit
- Rail stations: Diversifying the retail offering
- Airports: Making the most of a captive audience
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