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Travel Tech - Canada - September 2018

"With technological devices playing a more and more important role in the everyday lives of consumers, it is important to understand how tech is used outside the day-to-day, and more specifically, how consumers utilize technology when they are travelling. Tech has long been a part of travel – from portable radios, CD players and DVD players to cameras and laptops – but the growth of mobile devices in recent years has given it a more central role. Given that consumers are increasingly depending on technology to assist them on their trips, it is necessary to investigate how these tools are used in travel."

- Scott Stewart, Senior Technology and Media Analyst

This report will look at the following areas:

  • Travellers are interacting with their devices more than they are other people
  • Opinions about travelling with smartphones are conflicted

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Travellers are interacting with their devices more than they are other people
            • Figure 1: Method used for travel tasks, July 2018
          • Opinions about travelling with smartphones are conflicted
            • Figure 2: Attitudes towards travelling with smartphones, July 2018
          • The opportunities
            • Targeting the consumers most likely to travel
              • Figure 3: Overnight travel in past 12 months, by age, July 2018
              • Figure 4: Overnight travel outside of Canada in past 12 months, by age and income, July 2018
            • Most travellers bring smartphones with them when travelling
              • Figure 5: Devices used while travelling, July 2018
            • Travellers want to stay in touch with home
              • Figure 6: Staying connected throughout trip, by age, July 2018
            • Young women are the heaviest users of travel tech
              • What it means
              • The Market – What You Need to Know

                • Canadians are increasing travel outside the country
                  • Mobile devices can be searched at US border crossings
                    • Wi-Fi is widely available while travelling
                      • Digital camera sales are declining
                        • Air travel is still adapting to new travel tech
                        • Market Factors

                          • Canadians are increasing their travel outside the country
                            • Figure 7: Canadian international travel, February 2018
                          • Mobile devices can be searched at US border crossings
                            • Wi-Fi is widely available while travelling
                              • Digital camera sales are declining
                                • Air travel is still adapting to new travel tech
                                • Key Players – What You Need to Know

                                  • Online apps and sites can work globally
                                    • Smartphone security is improving
                                      • Travel photos experiencing some backlash in some tourist destinations
                                        • GPS companies struggling with the competition from smartphones
                                          • Travel tech innovation is not confined to smartphones
                                          • What’s Working?

                                            • Online sites and apps can work globally
                                              • Smartphone security is improving
                                                • Headphones emerging as a dynamic tech market
                                                  • Figure 8: Sony Headphones WH-1000XM2 Official Product Video
                                              • Challenges

                                                • Travel photos experiencing some backlash in tourist destinations
                                                  • GPS companies struggling with the competition from smartphones
                                                  • What’s Next?

                                                    • Travel tech innovation is not confined to smartphones
                                                    • The Consumer – What You Need to Know

                                                      • Consumers most likely to travel
                                                        • The importance of smartphones while travelling
                                                          • Tech as a main form of travel interaction
                                                            • Keeping in touch with home while travelling
                                                              • Conflicting opinions about travelling with smartphones
                                                              • Consumers Most Likely to Travel

                                                                • Most consumers have taken an overnight trip in the past year
                                                                  • Figure 9: Overnight travel in past 12 months, July 2018
                                                                  • Figure 10: Overnight travel in past 12 months, by age, July 2018
                                                                  • Figure 11: Overnight travel outside of Canada in past 12 months, by age and income, July 2018
                                                                  • Figure 12: Overnight travel within Canada in past 12 months, by age and income, July 2018
                                                                • Ethnicity and household composition play a role in travel behaviour
                                                                  • Figure 13: Overnight travel in past 12 months, by place of birth, July 2018
                                                                  • Figure 14: Overnight travel in past 12 months, Chinese Canadians vs overall, July 2018
                                                                  • Figure 15: Overnight travel in past 12 months, by household composition, July 2018
                                                                  • Figure 16: Overnight travel in past 12 months, parents by age of kids, July 2018
                                                              • The Importance of Smartphones While Travelling

                                                                • Most travellers bring a smartphone with them
                                                                  • Figure 17: Devices used while travelling, July 2018
                                                                  • Figure 18: Devices used while travelling, by age, July 2018
                                                                  • Figure 19: Devices used by 18-34s while travelling, by student status, July 2018
                                                                  • Figure 20: Number of devices used while travelling, July 2018
                                                                • Smartphones are useful because of all of their applications
                                                                  • Figure 21: Use smartphone as primary camera, by age and gender, July 2018
                                                                  • Figure 22: Use a mobile device for navigation, by age and gender, July 2018
                                                                  • Figure 23: Use mobile devices to avoid boredom between destinations, by age and gender, July 2018
                                                              • Tech as Main Form of Travel Interaction

                                                                • Checking into hotels and ordering food remain in-person tasks
                                                                  • Figure 24: Method used for travel tasks, checking into hotels and ordering food, July 2018
                                                                  • Figure 25: Marriot Mobile App: Mobile Check-in & Checkout, August 2014
                                                                  • Figure 26: Open Your Door With Digital Key, July 2017
                                                                  • Figure 27: Travel planning resources, July 2018
                                                                • Most tasks are carried out with mobile devices and computers
                                                                  • Figure 28: Method used for travel tasks, July 2018
                                                                  • Figure 29: Completed task on a mobile device, by age, July 2018
                                                                  • Figure 30: Completed task in person, by gender, July 2018
                                                              • Keeping in Touch with Home While Travelling

                                                                • Most travellers check their email or update social media
                                                                    • Figure 31: Staying connected throughout trip, by age, July 2018
                                                                    • Figure 32: Would be upset if couldn’t share photos online while travelling, by age and gender, July 2018
                                                                  • Consumers look for internet connections while travelling
                                                                    • Figure 33: Purchase roaming plan when travelling outside Canada, by age, July 2018
                                                                    • Figure 34: Worry about roaming charges when travelling outside Canada, by age, July 2018
                                                                    • Figure 35: Bell Mobility, Roam Better, July 2018
                                                                    • Figure 36: Roam like home is now available to over a million more customers, March 2017
                                                                • Travelling with Smartphones

                                                                  • Many consumers think travelling without a smartphone is difficult
                                                                    • Figure 37: Travelling without a smartphone would be very difficult, by age, July 2018
                                                                    • Figure 38: Having a smartphone while travelling makes me feel safer, by age and gender, July 2018
                                                                  • Smartphones can be a liability while travelling
                                                                    • Figure 39: Smartphones could easily be stolen or lost when travelling, by age and gender, July 2018
                                                                    • Figure 40: Smartphones could easily be stolen or lost when travelling, by financial situation, July 2018
                                                                • Appendix – Data Sources and Abbreviations

                                                                  • Data sources
                                                                    • Consumer survey data
                                                                      • Consumer qualitative research
                                                                        • Abbreviations and terms
                                                                          • Abbreviations
                                                                            • Terms

                                                                            Travel Tech - Canada - September 2018

                                                                            US $4,395.00 (Excl.Tax)