Trending Flavors and Ingredients in Snacks - US - February 2020
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Sales growth across packaged snack categories is outpacing that of other center of store foods and drinks, pointing to not only the strength of the snack occasion but also the innovation that is happening. While momentum is positive, there are some snack categories that are performing better than others. Traditional formats are enjoying growth despite category maturity and some less mainstream are also growing, suggesting that a little flavor innovation can go a long way for both legacy and newcomers. Indulgence remains important, but rising demand for more flavorful, healthier and ethical snacks is at the core of innovation.
"This Report examines flavor and ingredient trends in the salty snack category, taking a “now, near, next” approach to identify current and future product trends – all based on consumer data. Taking a deep dive into flavor innovation, brands leading innovation layered with consumer behavior and interests in flavor exploration, this Report is a roadmap in product development and marketing from “mainstream” to emerging, cutting-edge flavors."
- Mimi Bonnett, Director - Food and Drink, Foodservice
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