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Trends in Ecotourism - April 2014

“The commonly held perception of ecotourism is that it is a large and growing sector, both in terms of arrivals and income generated … the indicators however point to a decent, though less optimistic market.”

- Jessica Rawlinson, Senior Tourism Analyst

Some questions answered in this report include:

  • Reputed as a large and robust tourism market, what is the status of today’s international ecotourism market?
  • What markets are gaining in significance for ecotourism and what markets are problematic; also what are the factors driving these trends?
  • What are customers doing to drive the trends that are affecting the international ecotourism market?
  • What do companies and destinations need to do in order to service these trends?
  • What are the likely future trends that will be significant for ecotourism?

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

        • Defining ecotourism
          • IUCN definition
            • TIES definition
              • The Ecotourism Australia definition
                • Niches and sub-niches related to ecotourism
                  • Adventure tourism
                    • Agritourism
                      • Birdwatching
                        • Desert tourism
                          • Fishing
                            • Hunting
                              • Marine and coastal tourism
                                • Rural tourism
                                  • Scuba diving
                                    • Whale and dolphin watching
                                    • Economic Trends

                                        • Worldwide travel and tourism
                                          • 2012 global performance
                                            • 2012 into 2013
                                              • 2013 to 2023
                                                • Ecotourism economics
                                                  • Scuba diving
                                                    • Figure 1: Growth of PADI scuba diving, 2002-15
                                                  • Brazil
                                                    • Figure 2: International tourist arrivals to Brazil & numbers of disembarking Brazilian nationals at Brazilian airports, 2004-15
                                                    • Figure 3: Travel & tourism economic impacts for Brazil, 2009-15
                                                    • Figure 4: Foreign tourist arrivals to Brazil according to major source countries, 2009-15
                                                  • Queensland, Australia
                                                    • Figure 5: Queensland key direct tourism aggregate results, 2007-08 to 2014-15
                                                    • Figure 6: International visitor arrivals to, & trips within, Queensland, by region, for years ending September 2008-15
                                                    • Figure 7: Domestic visitor arrivals to, & trips within, Queensland, day trips & overnight trips, by region, years ending September 2006-15
                                                  • The Chinese ecotourism market
                                                  • Consumer Trends

                                                      • Driving consumer factors
                                                        • Educational ecotourism
                                                          • The changing face of ecotourists
                                                            • Intergenerational travel
                                                              • The new flashpackers
                                                                • New horizons
                                                                  • Luxury ecotourism
                                                                    • Doorstep ecotourism
                                                                      • Tourism and leisure visitation to US national parks
                                                                          • Figure 8: Visitor numbers to the 10 most visited US national parks in 2012, across 2004-15*
                                                                        • Visitor numbers to South African national parks
                                                                          • Figure 9: South Africa national parks, summary of tourism statistics, 2009/10 to 2014/15
                                                                        • Industry insight: Interview with Ariane Janer, advisory board member, TIES, and technical co-ordinator, EcoBrasil
                                                                        • Operational Trends

                                                                            • Case study: The Serena Hotels group
                                                                              • Group sustainability policies
                                                                                • Educational support
                                                                                  • Social health provision
                                                                                    • Environmental protection
                                                                                      • Energy and water conservation
                                                                                        • Working with the local community
                                                                                          • Group operational assessment
                                                                                            • Destination performances
                                                                                              • Future strategies and implications for ecotourism
                                                                                                • New markets
                                                                                                  • Marketing tactics
                                                                                                    • Service
                                                                                                      • Supplier actions
                                                                                                        • Mixing it up, integrating ecotourism into other holidays
                                                                                                          • Thomas Cook’s ‘Local Label’ excursions initiative
                                                                                                            • Figure 10: Key indicators of progress for the Local Labels initiative, 2012-13
                                                                                                          • Industry insight: Interview with Jo Hendrickx, sustainable destinations manager, Thomas Cook UK & Ireland
                                                                                                            • Booking tactics
                                                                                                              • TripAdvisor
                                                                                                                • Industry insight: Interview with Craige Nel, director of sales, and Maurice Simiyu, lodge manager, Sanctuary Olonana, Maasai Mara National Reserve, Kenya
                                                                                                                • What Next?

                                                                                                                  • Accessible ecotourism for visitors with mobility, sensory or cognitive impairment
                                                                                                                    • Universal access in South Africa’s national parks
                                                                                                                      • Broad-range eco-centric tourism zonation
                                                                                                                        • The Backcountry Zone
                                                                                                                          • The Midcountry Zone
                                                                                                                            • The Frontcountry Zone
                                                                                                                              • The Urban Tourism Zone
                                                                                                                                • Incorporation of well-being into sustainability
                                                                                                                                  • Increasing importance of the social vector in sustainable tourism
                                                                                                                                    • Case study: Boeing’s ‘Saving Indigenous Plants – Seed Saving Partnership with Bangli Farmers’ project
                                                                                                                                      • Market segmentation
                                                                                                                                        • An eco-romance package in Wales, UK
                                                                                                                                          • Public and private partnerships
                                                                                                                                            • South Africa’s national parks

                                                                                                                                            Trends in Ecotourism - April 2014

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