Trends in Ecotourism - April 2014
“The commonly held perception of ecotourism is that it is a large and growing sector, both in terms of arrivals and income generated … the indicators however point to a decent, though less optimistic market.”
- Jessica Rawlinson, Senior Tourism Analyst
Some questions answered in this report include:
- Reputed as a large and robust tourism market, what is the status of today’s international ecotourism market?
- What markets are gaining in significance for ecotourism and what markets are problematic; also what are the factors driving these trends?
- What are customers doing to drive the trends that are affecting the international ecotourism market?
- What do companies and destinations need to do in order to service these trends?
- What are the likely future trends that will be significant for ecotourism?
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Table of contents
Introduction
Data Sources
Overview
- Defining ecotourism
- IUCN definition
- TIES definition
- The Ecotourism Australia definition
- Niches and sub-niches related to ecotourism
- Adventure tourism
- Agritourism
- Birdwatching
- Desert tourism
- Fishing
- Hunting
- Marine and coastal tourism
- Rural tourism
- Scuba diving
- Whale and dolphin watching
- Defining ecotourism
Economic Trends
- Worldwide travel and tourism
- 2012 global performance
- 2012 into 2013
- 2013 to 2023
- Ecotourism economics
- Scuba diving
- Figure 1: Growth of PADI scuba diving, 2002-15
- Brazil
- Figure 2: International tourist arrivals to Brazil & numbers of disembarking Brazilian nationals at Brazilian airports, 2004-15
- Figure 3: Travel & tourism economic impacts for Brazil, 2009-15
- Figure 4: Foreign tourist arrivals to Brazil according to major source countries, 2009-15
- Queensland, Australia
- Figure 5: Queensland key direct tourism aggregate results, 2007-08 to 2014-15
- Figure 6: International visitor arrivals to, & trips within, Queensland, by region, for years ending September 2008-15
- Figure 7: Domestic visitor arrivals to, & trips within, Queensland, day trips & overnight trips, by region, years ending September 2006-15
- The Chinese ecotourism market
Consumer Trends
- Driving consumer factors
- Educational ecotourism
- The changing face of ecotourists
- Intergenerational travel
- The new flashpackers
- New horizons
- Luxury ecotourism
- Doorstep ecotourism
- Tourism and leisure visitation to US national parks
- Figure 8: Visitor numbers to the 10 most visited US national parks in 2012, across 2004-15*
- Visitor numbers to South African national parks
- Figure 9: South Africa national parks, summary of tourism statistics, 2009/10 to 2014/15
- Industry insight: Interview with Ariane Janer, advisory board member, TIES, and technical co-ordinator, EcoBrasil
Operational Trends
- Case study: The Serena Hotels group
- Group sustainability policies
- Educational support
- Social health provision
- Environmental protection
- Energy and water conservation
- Working with the local community
- Group operational assessment
- Destination performances
- Future strategies and implications for ecotourism
- New markets
- Marketing tactics
- Service
- Supplier actions
- Mixing it up, integrating ecotourism into other holidays
- Thomas Cook’s ‘Local Label’ excursions initiative
- Figure 10: Key indicators of progress for the Local Labels initiative, 2012-13
- Industry insight: Interview with Jo Hendrickx, sustainable destinations manager, Thomas Cook UK & Ireland
- Booking tactics
- TripAdvisor
- Industry insight: Interview with Craige Nel, director of sales, and Maurice Simiyu, lodge manager, Sanctuary Olonana, Maasai Mara National Reserve, Kenya
What Next?
- Accessible ecotourism for visitors with mobility, sensory or cognitive impairment
- Universal access in South Africa’s national parks
- Broad-range eco-centric tourism zonation
- The Backcountry Zone
- The Midcountry Zone
- The Frontcountry Zone
- The Urban Tourism Zone
- Incorporation of well-being into sustainability
- Increasing importance of the social vector in sustainable tourism
- Case study: Boeing’s ‘Saving Indigenous Plants – Seed Saving Partnership with Bangli Farmers’ project
- Market segmentation
- An eco-romance package in Wales, UK
- Public and private partnerships
- South Africa’s national parks
- Accessible ecotourism for visitors with mobility, sensory or cognitive impairment
Trends in Ecotourism - April 2014