Trends in Health and Wellness - China - May 2015
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“Chinese consumers’ consciousness towards health and wellness is rising. The good news for brands and companies is that there are great opportunities between consumer demands and current products in the market. And products can become more attractive by leveraging better ingredients and product packaging. On the other hand, consumer segmentation becomes more important as the development of health awareness, thus all-in-one product tactics will no longer be applicable.”
– Yujing Li, Senior Research Analyst
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