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Trends in Health and Wellness - China - September 2019

“Consumers are taking back control over health issues by fighting against anxiety and stress in their own ways. Mental health is receiving more attention, as keeping a positive mind-set is considered most important by almost every one. They are more aware of the importance of maintaining healthy lifestyles as well, while seeking for both professional advices and adopting new technologies for better health diagnostics. However, most consumers find it difficult to make persistent efforts all by themselves. Brands could find more business opportunities and build up closer brand-consumer relationship by applying integrated strategies to help the consumers create mood soothing, ‘nudge’ into healthy lifestyles, and manage healthcare data and find effective solutions to maintain a healthy both physically and mentally.”
– Keiyou Wang, Category Director

This report looks at the following areas:

  • Me-time relaxation becoming multi-sensory
  • Helping consumers nudge into healthy lifestyles with a stronger body and mind
  • Healthcare data management with advisory services

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Healthcare accounts for 8.5% of the total per capita expenditure with the highest year-on-year increase of 16.1% in 2018
              • Figure 1: China’s per capita consumption expenditure of residents, 2018
              • Figure 2: Growth of per capita healthcare consumption expenditure vs disposable income, 2014-18
            • Increasing prevalence of chronic disease urges people to pursue a healthier lifestyle
              • Figure 3: China’s prevalence of chronic diseases, 2003-17
            • Trends in New Product Development
              • Both safety and protection claims on the rise in personal care product launches
                • Figure 4: Selected safety-related claims in new personal care products launch, China, Sept 2014-Aug 2019
              • Specific claims in free-from increase among new personal care products
                • Figure 5: Free-from claims in new personal care products launch, China, Sept 2014-Aug 2019
              • ‘Fortified’ snacks for permissive indulgence needs
                • Figure 6: Selected health-related claims in new snack products launch, China, Sept 2014-Aug 2019
              • The consumer
                • More confidence in dealing with sub-health issues as income grows
                  • Figure 7: Health issues, 2015 vs 2017 vs 2019
                • Consumers see the importance of holistic health, but many feel they are not doing well enough
                  • Figure 8: Important things to achieve a healthy lifestyle, July 2019
                • Fitness and nutrition consulting services are on the rise
                  • Figure 9: Diagnosis channels, 2017 vs 2019
                • Preference of de-stressing: doing nothing in tier one; doing more in lower tier cities
                  • Figure 10: De-stressing preference – Keeping busy vs doing nothing, by city tier, July 2019
                  • Figure 11: De-stressing preference – Moving body vs staying still, by city tier, July 2019
                • Younger generations tend to find comfort in the digital world
                  • Figure 12: De-stressing preference – Virtual vs real-life activities, by gender and age, July 2019
                • Retail therapy is still appealing, especially to 20-29 year old women
                  • Figure 13: De-stressing preference – Paid vs free activities, by gender and age, July 2019
                • Music and food are the best comforts
                  • Figure 14: Desired sensory comfort and cure, by age, July 2019
                • What we think
                • Issues and Insights

                  • Me-time relaxation becoming multi-sensory
                    • The facts
                      • The implications
                        • Figure 15: NetEase Cloud Music x Innisfree limited edition music mark campaign, 2018
                        • Figure 16: One Leaf aromatherapy sleeping mask gift set, 2018
                        • Figure 17: Ocean creature shaped tea-bags, 2018
                      • Helping consumers nudge into healthy lifestyles with a stronger body and mind
                        • The facts
                          • The implications
                            • Figure 18: Activity challenges on Apple Watch, 2019
                          • Healthcare data management with advisory services
                            • The facts
                              • The implications
                                • Figure 19: Case study of Foodvisor
                            • The Market

                              • Healthcare takes up 8.5% of the total per capita expenditure, with the highest year-on-year increase of 16.1% in 2018
                                • Figure 20: China’s per capita consumption expenditure of residents, 2018
                                • Figure 21: Growth of per capita healthcare consumption expenditure vs disposable income, 2014-18
                              • Increasing prevalence of chronic disease urges people to pursue a healthier lifestyle
                                • Figure 22: Life expectancy, China and world, 1980-2018
                                • Figure 23: China’s prevalence of chronic diseases, 2003-17
                              • Rising awareness of mental wellbeing
                                • Figure 24: National Mental Health Development Report for China (2017-2018), first nationwide study of China’s mental health
                              • Trends in New Product Development
                                • Both safety and protection claims on the rise in personal care product launches
                                  • Figure 25: Selected safety-related claims in new personal care products launch, China, Sept 2014-Aug 2019
                                • Specific claims increase in free-from claims among new personal care products
                                  • Figure 26: Free-from claims in new personal care products launch, China, Sept 2014-Aug 2019
                                • ‘Fortified’ snacks for permissive indulgence needs
                                  • Figure 27: Selected health-related claims in new snack products launch, China, Sept 2014-Aug 2019
                              • The Consumer – What You Need to Know

                                • Consumers are taking back control over health issues
                                  • Awareness of holistic health on the rise, but more need to be done to achieve the goals
                                    • Demands on self-monitoring and professional advices both on the rise
                                      • Music and food are the best comforts for de-stressing
                                      • Health Issues & Self-Evaluation

                                        • More confidence in dealing with sub-health issues
                                          • Figure 28: Health issues, 2015 vs 2017 vs 2019
                                        • Higher income consumers take back control over mental issues
                                          • Figure 29: Health issues – Selected items, by household income, 2015 vs 2017 vs 2019
                                        • Young adults have more confidence in physical health, but could be equally concerned about mental wellbeing
                                          • Figure 30: Self-evaluation of physical health, by gender and age, July 2019
                                          • Figure 31: Self-evaluation of mental health, by gender and age, July 2019
                                        • Higher level of anxiety is found in 20-24 year old youths
                                          • Figure 32: Mental-related health issues, by age, July 2019
                                      • Healthy Lifestyle Pursuits

                                        • Keeping a positive mindset has become the top healthy lifestyle pursuit
                                          • Figure 33: Important things to achieve a healthy lifestyle, July 2019
                                          • Figure 34: Maintaining a positive mindset to achieve a healthy lifestyle, by household income, July 2019
                                        • Quick deterioration of physical health among males is related to their diet
                                          • Figure 35: Healthy lifestyle – Selected items, doing regularly, by gender and age, July 2019
                                        • Importance of health supplements is more driven by income than age or city tier
                                          • Figure 36: Important aspects of a healthy lifestyle – Taking health supplements, by selected demographics, July 2019
                                        • Insufficient sleep is not only the issue for consumers with self-claim of sleep disorders
                                          • Figure 37: Healthy lifestyle – Doing regularly, by with/without sleep disorder, July 2019
                                          • Figure 38: Healthy lifestyle – Doing regularly, by with/without sleep disorder, July 2019
                                      • Diagnosis & Information Channels

                                        • Fitness and nutrition consulting services are on the rise
                                          • Figure 39: Diagnosis channels, 2017 vs 2019
                                          • Figure 40: Demographic of fitness/ nutrition consultation experiencer, July, 2019
                                          • Figure 41: Health issues of fitness/nutrition consultation experiencer, July, 2019
                                        • Acceptance of home-use diagnostic equipment growing quickly in tier two cities
                                          • Figure 42: Diagnosis channels – Home-use diagnostic equipment, by tier, 2017 vs 2019
                                          • Figure 43: Importance of saving for medical emergencies, by tier, July 2019
                                        • Online paid medical advisory services more popular among young parents
                                          • Figure 44: Demographic of online medical advice experiencer, July 2019
                                      • Ways to De-stress

                                        • Preference of de-stressing: doing nothing in tier one; doing more in lower tier cities
                                          • Figure 45: De-stressing preference – Keeping busy vs doing nothing, July 2019
                                          • Figure 46: De-stressing preference – Moving body vs staying still, July 2019
                                        • 20-24 year old females want ‘me-time’ more than others
                                          • Figure 47: De-stressing preference – Going out vs staying at home, July 2019
                                          • Figure 48: De-stressing preference – With friends vs staying alone, July 2019
                                        • Younger generations tend to find comfort in the digital world
                                          • Figure 49: De-stressing preference – Virtual vs real-life activities, by gender and age, July 2019
                                        • Retail therapy is still appealing, especially to 20-29 year old women
                                          • Figure 50: De-stressing preference – Paid vs free activities, by gender and age, July 2019
                                      • Stress & the Five Senses

                                        • Music and food are the best comforts
                                          • Figure 51: Desired sensory comfort and cure, by age, July 2019
                                        • Art therapy gains popularity among 20-24s
                                          • Figure 52: Desired sensory comfort and cure – Sense of sight, by age and gender, July 2019
                                        • Nearly 40% of high earners would look for aromatherapy
                                          • Figure 53: Desired sensory comfort and cure, by household income, July 2019
                                      • Meet the Mintropolitans

                                        • Mintropolitans claim more health issues, possibly a result of their office work style
                                          • Figure 54: Health issues, by consumer classification, July 2019
                                        • More efforts in health management give MinTs confidence in their health
                                          • Figure 55: Important aspects of a healthy lifestyle – Selected items, by consumer classification, July 2019
                                          • Figure 56: Self-evaluation of physical and mental health, by consumer classification, July 2019
                                        • Positively adopting multiple channels of information and solutions
                                          • Figure 57: diagnosis channels, by consumer classification, 2019
                                          • Figure 58: Desired sensory comfort and cure, by consumer classification, July 2019
                                      • Appendix – Methodology and Abbreviations

                                        • Methodology
                                          • Abbreviations

                                          Trends in Health and Wellness - China - September 2019

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