Trends in Health and Wellness - China - September 2019
“Consumers are taking back control over health issues by fighting against anxiety and stress in their own ways. Mental health is receiving more attention, as keeping a positive mind-set is considered most important by almost every one. They are more aware of the importance of maintaining healthy lifestyles as well, while seeking for both professional advices and adopting new technologies for better health diagnostics. However, most consumers find it difficult to make persistent efforts all by themselves. Brands could find more business opportunities and build up closer brand-consumer relationship by applying integrated strategies to help the consumers create mood soothing, ‘nudge’ into healthy lifestyles, and manage healthcare data and find effective solutions to maintain a healthy both physically and mentally.”
– Keiyou Wang, Category Director
This report looks at the following areas:
- Me-time relaxation becoming multi-sensory
- Helping consumers nudge into healthy lifestyles with a stronger body and mind
- Healthcare data management with advisory services
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