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Trends in Travel and Tourism Distribution - November 2016

“Mobile is increasingly taking over as the channel of choice for searching and booking travel. Indeed, there is little doubt that searching and booking via mobile devices, which include smartphones and tablets, has become the fastest-growing travel-distribution channel in virtually every major market worldwide.”

This report looks at the following areas:

  • What are the trends in the use of mobile for searching and booking travel? 
  • How much of the travel market is controlled by OTAs?
  • How do direct channels compare with indirect channels in the airline, hotel, car-rental and cruise sectors? 
  • Which are the key players in the online accommodation-rental sector?
  • How are tour operators adapting to the current travel distribution environment?
  • What is the impact of social media on tourism and travel distribution?

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

          • Figure 1: Tourist arrivals* by major country market, 2014-20
      • The Rise of Mobile

          • Google change favours mobile
            • US online travel bookings are going mobile
              • Figure 2: US travel bookers, 2014-19
            • Smartphones instead of tablets
              • Figure 3: US mobile travel bookers by device, 2014-19
            • PC use on the decline
              • Figure 4: US digital travel sales by device, 2014-19
            • Mobile in China
              • Airlines adapt to mobile
                • Figure 5: Mobile readiness of airline website, 1 September 2015
              • Making airline websites ‘responsive’
                • Hotels go mobile
                  • OTA apps versus hotel apps
                    • Mobile at IHG
                      • Mobile growth at TripAdvisor
                      • Global Distribution Systems

                          • Amadeus
                            • Amadeus Altéa Suite
                              • Amadeus’ new ‘community model’ platform for hotels
                                • Sabre
                                  • Airline solutions
                                    • Hospitality solutions
                                      • Sabre’s Business Travel Services connects hotels and travel buyers
                                        • Travelport
                                          • Mobile Travel Technologies
                                            • Geographical diversification
                                              • 650,000 accommodation establishments
                                                • A coming revolt against GDS charges?
                                                  • Lufthansa charges extra for bookings via GDS
                                                    • Emirates critical of GDS model
                                                      • AXESS International Network
                                                        • Sirena-Travel GDS
                                                          • TravelSky
                                                          • Online Travel Agents

                                                              • Hotels are the ‘golden goose’
                                                                • Independents depend more on OTAs than chains
                                                                  • OTA business models
                                                                    • Merchant model
                                                                      • Expedia is still mainly merchant model
                                                                        • Figure 6: Expedia’s revenue by business model, 2013-15
                                                                      • Expedia Traveler Preference programme
                                                                        • Agency model
                                                                          • Opaque channels
                                                                            • ‘Name Your Own Price’ and Hotwire
                                                                              • China
                                                                                • India
                                                                                • Metasearch

                                                                                    • Figure 7: Trend in trivago's third-party revenue, 2013-15
                                                                                  • Concur acquires Hipmunk
                                                                                    • Google
                                                                                      • Book Direct
                                                                                        • TripAdvisor
                                                                                          • Business model
                                                                                            • Instant booking
                                                                                              • Difference between Instant Booking and TripConnect
                                                                                                • Expedia and Priceline account for half of TRIP’s revenue
                                                                                                  • Figure 8: Proportion of TripAdvisor’s revenue from Expedia & Priceline, 2011-15
                                                                                              • Accommodation Rental Distribution Trends

                                                                                                  • Airbnb
                                                                                                    • Figure 9: Airbnb’s growth in revenue compared to OTAs, July 2015-July 2016
                                                                                                  • Regulatory noose is tightening
                                                                                                  • Airline Distribution Trends

                                                                                                      • Case study: Spirit Airlines
                                                                                                        • Figure 10: Booking-channel breakdown for Spirit Airlines, 2014-15*
                                                                                                    • Hotel Distribution Trends

                                                                                                        • Direct vs. indirect channels
                                                                                                          • Top 50 markets channel breakdown
                                                                                                            • Figure 11: Breakdown of revenue* by channel in Q2 2016
                                                                                                          • International vs. North American markets
                                                                                                            • Figure 12: Breakdown of revenue* by channel for international & North American markets, Q2 2016
                                                                                                          • Trend in transient bookings
                                                                                                            • Figure 13: Breakdown of revenue* by channel for international & North American markets, Q2 2015 vs Q2 2016
                                                                                                        • Car-Rental Distribution Trends

                                                                                                              • Figure 14: Trend in’s rental-car days, 2014-15
                                                                                                          • Cruise Distribution Trends

                                                                                                              • Travel agents dominate
                                                                                                                • Changing cruise-industry dynamics
                                                                                                                  • A long-term trend?
                                                                                                                    • Carnival Cruise Lines
                                                                                                                      • Brands have independent channels
                                                                                                                        • Travel agents are important
                                                                                                                        • Tour Operators

                                                                                                                            • Tour operators as hotel distribution platforms
                                                                                                                              • Thomas Cook targets wealthy Chinese
                                                                                                                              • What Next?

                                                                                                                                  • TV as a travel-marketing platform
                                                                                                                                    • Lufthansa to bring on the apps
                                                                                                                                      • Growing role of social media
                                                                                                                                        • Package holidays on the rise again

                                                                                                                                        Trends in Travel and Tourism Distribution - November 2016

                                                                                                                                        US $377.39 (Excl.Tax)