Trolley Analysis - Online Shopping Habits in Food & Drink - UK - June 2010
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Using data provided by
This report deals with the online grocery market in the UK and primarily the four major online grocery retailers: Tesco, ASDA, Sainsbury’s and Ocado.
All data sourced to
Categories and other terms of reference used in this report are based on the way in which
The analysis looks at trends in the composition of online trolley/basket contents for shoppers at Tesco, ASDA, Sainsbury’s and Ocado within the context of the overall online grocery market.
The broader overall e-commerce market includes the sales of goods to consumers, and excludes business-to-business (B2B) activity and the sales of services such as travel and insurance.
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What They Want. Why They Want It.
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