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Description

Description

“Online video aggregators that collate a range of short-form videos to fit specific interests could re-invent the way that viewers discover new content, and create the ideal springboard for mobile viewing.”
– Paul Davies, Senior Leisure and Technology Analyst

This report discusses the following key topics:

  • Safeguarding the future of linear TV
  • Maximising mobile

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

          • Nine in ten consumers watch live TV
            • Figure 1: Live TV viewership, July 2015
          • Over three fifths go on demand
            • Figure 2: On demand viewership, July 2015
          • News, sports and game shows best delivered live
            • Figure 3: Live and on demand TV viewing, by genre, July 2015
          • Mobile viewing is often a compromise
            • Figure 4: Mobile viewing, July 2015
          • Live TV still the first port of call
            • Figure 5: Viewer behaviours, July 2015
          • What we think
          • Issues and Insights

            • Safeguarding the future of linear TV
              • The facts
                • The implications
                  • Maximising mobile
                    • The facts
                      • The implications
                      • The Market – What You Need to Know

                        • Migration to pay-TV continues
                          • Linear viewing time starts to drop
                            • TV advertising and licence fee revenues remain resilient
                              • Future of the BBC questioned
                                • 4K sets and larger screens stabilise value of the TV market
                                  • TV anytime, anyplace, anywhere
                                  • Market Background

                                    • Migration to pay-TV continues
                                        • Figure 6: Volume of pay-TV subscriptions in the UK, 2010-15
                                        • Figure 7: Value of pay-TV subscriptions in the UK, 2010-15
                                      • Linear viewing time starts to drop
                                          • Figure 8: Traditional vs time-shifted viewing – Average minutes watched per person per day, 2007-14
                                        • TV advertising and licence fee revenues remain resilient
                                            • Figure 9: TV advertising revenues (excluding on demand) and TV licence fees collected, 2009-14*
                                          • Future of the BBC questioned
                                            • 4K sets and larger screens stabilise value of the TV market
                                              • Figure 10: Value of the UK television sets market, 2010-15
                                              • Figure 11: Volume of the UK television sets market, 2010-15
                                            • TV anytime, anyplace, anywhere
                                                • Figure 12: Household and personal ownership of consumer technology products, June 2015
                                            • Key Players – What You Need to Know

                                              • Bite-size formats
                                                • Sky invests in online video aggregator
                                                  • You choose the ad
                                                    • Targeted TV advertising
                                                    • Launch Activity and Innovation

                                                      • Bite-size formats
                                                          • Figure 13: All 4 Shorts, launched 2015
                                                        • Sky invests in online video aggregator
                                                          • Figure 14: Pluto.TV user interface shown on a laptop screen, 2015
                                                        • You choose the ad
                                                          • Targeted TV advertising
                                                          • The Consumer – What You Need to Know

                                                            • Nine in 10 consumers watch live TV
                                                              • Over three fifths go on demand
                                                                • News, sports and game shows best delivered live
                                                                  • Three quarters of on demand viewers now hook up their TV
                                                                    • Split-screen format can be the springboard for mobile
                                                                      • Mobile viewing is often a compromise
                                                                        • More than half of viewers influenced by personal recommendations
                                                                          • Live TV still the first port of call
                                                                          • Live TV and On Demand Viewership

                                                                            • Nine in 10 consumers watch live TV
                                                                                • Figure 15: Live TV viewership, July 2015
                                                                              • Over three fifths go on demand
                                                                                • Figure 16: On demand viewership, July 2015
                                                                              • Young consumers dictate their own schedule
                                                                                • Figure 17: Live and on demand viewership, by age, July 2015
                                                                              • The well-equipped more likely to watch online
                                                                                • Figure 18: On demand viewership, by technology ownership, July 2015
                                                                              • PSBs dominate audience share
                                                                                  • Figure 19: Share of audience for the top 10 broadcaster groups, 2014
                                                                              • Genres

                                                                                • News, sports and game shows best delivered live
                                                                                  • Figure 20: Live and on demand TV viewing, by genre, July 2015
                                                                                • Giving catch-up a ‘live’ feel
                                                                                  • Encouraging Boomers to play catch-up
                                                                                    • Figure 21: Live and on demand TV viewing, by genre, by generation, July 2015
                                                                                • Viewing Devices

                                                                                  • Three quarters of on demand viewers now hook up their TV
                                                                                      • Figure 22: Devices used for viewing live and on demand TV, July 2015
                                                                                    • Older consumers reluctant to switch from the big screen
                                                                                      • Figure 23: Devices used for viewing live and on demand TV, by age of device owners, July 2015
                                                                                    • Split-screen format can be the springboard for mobile
                                                                                    • Mobile Viewing

                                                                                      • Mobile viewing is often a compromise
                                                                                          • Figure 24: Mobile viewing, July 2015
                                                                                        • Sponsored data can win over commuters
                                                                                            • Figure 25: Mobile viewing, by devices and formats used, July 2015
                                                                                          • Mobile audience: Men and Millennials
                                                                                            • Figure 26: Mobile viewing, by gender and generation, July 2015
                                                                                        • Content Discovery

                                                                                          • More than half of viewers influenced by personal recommendations
                                                                                            • Figure 27: Sources that influence the discovery of new content, July 2015
                                                                                          • Young consumers re-invent the discovery wheel
                                                                                            • Figure 28: Sources that influence the discovery of new content, by age, July 2015
                                                                                        • Viewer Behaviours

                                                                                          • Live TV still the first port of call
                                                                                              • Figure 29: Viewer behaviours, July 2015
                                                                                            • Co-creation: The next step in social interaction
                                                                                              • Figure 30: Viewer behaviours, by age, July 2015
                                                                                            • Social influencers spread the word
                                                                                              • Figure 31: Rabbit TV Plus service, 2015
                                                                                              • Figure 32: Sources that influence the discovery of new content, by viewer behaviours, July 2015
                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                            • Data sources
                                                                                              • Abbreviations

                                                                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                              • Market

                                                                                                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                              • Consumer

                                                                                                Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                              • Brand/Company

                                                                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                              • Data

                                                                                                Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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