TV Viewing Habits - UK - October 2016
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“Binge watching is increasingly becoming the preferred method for watching TV series, particularly among younger viewers. However, for select TV series having a stalled release structure can still bring major gains in terms of boosting profile, anticipation and engagement as social media becomes the new ‘water cooler’.”
– Rebecca McGrath, Media Analyst
This report examines the following areas:
Whilst more TV viewers are watching on-demand TV, across various services and devices, live TV still remains the dominant way in which people view television content. Nine in 10 people watch live TV, with viewers increasingly watching live content via streaming services such as BBC iPlayer. Social networks have also begun to explore live sport broadcasting, which should boost live TV viewing, particularly among younger people.
The television set is still the primary device on which people watch both live and on-demand content. The growing penetration of smart TVs and the addition of more apps to set-top boxes have helped cement the continued centrality of televisions. Viewing on the go via mobile devices is growing though and can be further boosted by TV services introducing offline viewing options and making ‘data deals’ with mobile providers.
The popularity of subscription video-on-demand (SVoD) services, such as Netflix, has helped increase people’s preference for ‘binge watching’. Nearly half (42%) of TV viewers would now prefer to ‘binge watch’ a TV series rather than watch week by week. Traditional broadcasters are therefore considering altering their content releases in order to adapt to this viewing preference.
This Report examines television viewing habits of consumers in the UK. This refers to the consumption of video content accessed through the following sources (unless stated otherwise):
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.